Episode 70

full
Published on:

23rd May 2024

CUSTOMER JOURNEY PT 5 RECONNECTION

Welcome to the final part in the series on Customer Journey and in this episode I'm talking all things Reconnection.


How to communicate and maintain relationships with clients once they've walked out of your venue. The methods are varied and cover areas like:


  • Client goody bags with free gifts, merchandise, price lists - all tangible things to hold and commit their experience to memory and their sub-conscious mind
  • Loyalty schemes - they'll want the next stamp and the incentive
  • Recommend a Friend - they'll be talking about you
  • Emailing and reconnecting with absent clients
  • Emailing as a follow up to their treatment - make them feel valued, educated, cared about and heard
  • Social media - VIP groups, community
  • Memberships and clubs


There are so many ways to keep up communication with your clients and I'd love to hear what you do to maintain that connection.


At the end of the episode I talk about my new venture, Sue Davies - Inspiring Business Excellence which I'm launching and will provide opportunities for you to connect with me to audit your business' client journey with the Client Experience Audit and also book my Mystery Shopper Audit.


The Client Experience Audit is FREE and takes you through a 26 question quiz to review your client experience through 6 areas. You'll receive an overall score along with feedback so you can see areas you're doing great and areas you may need to review. There is also the opportunity to book a review call with me to discuss how you can implement changes and adjust your client journey.


Take the FREE Client Experience Audit here


The Mystery Shopper Audit will provide you a full review of your discover, connection and booking processes with a feedback report. This is


Buy your Mystery Shopper Audit & Report £48.50 until 31/5/24 use code SL50 (usual price £97)

Buy your Mystery Shopper Audit, Report & 60 min Implementation Call £98.50 use code SL50 (usual price £197)


Want to get more organised in your business and work through your mission, goals, be more mindful and have all your planning in one place? Buy my new 6 month undated Salon Business Planner here with FREE postage!


Next Episode All Episodes Previous Episode

Support the Inspiring Salon Professionals Podcast and Help Us Reach More Salon Pros

The Inspiring Salon Professionals podcast is hosted by me, Sue Davies, and is produced from start to finish by just me. I love recording the episodes and bringing you current salon industry thoughts, guidance an expert interviews. To help the podcast stay online your contributions are warmly welcomed.
Support ISP
A
We haven’t had any Tips yet :( Maybe you could be the first!

Listen for free

Show artwork for Inspiring Salon Professionals

About the Podcast

Inspiring Salon Professionals
The Podcast to Help Salon Professionals Grow Careers & Businesses
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams.

Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client welcoming space. Some of the areas the podcast will cover are: * Career Development * Mindset * Recruitment and Job Hunting * Inspirational Stories from Experienced Salon Professionals & Owners * Sales & Marketing * Client Experience * Building a Brand * Salon Development * Designing your Workspace * How to Start a Salon Business The podcast covers subjects from the beginning of your career to becoming an award winning business owner and everything in between. Sue Davies is an award winning salon owner and industry professional who has been in the salon industry for 20 plus years and has qualifications in nails, beauty, holistic therapies and the mind changing Control System, as well as an educator and assessor. She has gone from a home/mobile worker to self employed salon based, back home to a purpose built salon cabin and onto salon and academy ownership. Since 2005 Sue has held a few other roles along the way in trade association management, national nail competition management, judging internationally and nationally for practical nail competitions and business categories within the Scratch Stars awards system. Sue has spoken at Professional Beauty events on career development and the journey from mobile/home salon to salon owner and how to make the leap. Between 2020 and 2022 Sue was a co-founder and Deputy Chair of The Federation of Nail Professionals. In 2022 she sold her successful and award winning salon, Gorgeous Nail & Beauty Emporium in Bexley, Kent so she can take new directions within the industry.

In 2023 Sue became co-creator and founder of Salon Education Journal, as Editorial Director. SEJ was an innovative and collaborative education publication with a heavy lean into creating successful salon businesses and academies which was part of a business partnership that has now disbanded.

Sue's current business is Inspiring Business Excellence, of which the ISP podcast is part, which offers business mentoring, client journey/experience guidance and audits as well as helping business owners impactfully address their limiting beliefs with the Control System to make rapid change in confidence, anxiety, overwhelm, and many other mindset challenges. Find out more at www.sue-davies.com.

From time to time there may be the odd explicit word used although generally this should not occur.
Support This Show

About your host

Profile picture for Sue Davies

Sue Davies