EP 64 UNDERSTANDING YOUR MARKETPLACE AND HARNESSING THE POWER OF EMAIL Pt 2 with RYAN POWER
Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.
Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.
Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.
About Ryan
Ryan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience. He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.
Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.
Grab my new book for just £1 (plus the postage)
Join our Gold Club (with a £297 saving for March 2024)
Spend a day with Ryan at bootcamp! 8 UK locations
You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org
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Thanks for listening
