Episode 56

full
Published on:

19th Jun 2023

S3 EP56 - CREATING PROFESSIONAL STYLE IMAGES FOR YOUR SALON BUSINESS

In this week's episode we'll be taking a look at the images you use for your client facing world, whether that's your socials, your website or your print documents. 

Professional images play a crucial role in establishing your credibility and in attracting clients to your business. When potential clients come across your website or social media profiles, the images they see create their first impression. High-quality and professional images set you apart from the competition and build trust in your services.

For one off photography a professional photographer may be the way to go, but in an image based industry, regular photographic updates to our platforms is essential and making cost conscious marketing images is often a DIY task.

I'll be talking about reflecting your professionalism, hygiene and work stations within your images and some suggestions on getting the best photographic composition.  How using some simple photography theories can help boost your photographic results and help you attract the right clients.

As always you can visit www.suedavies.org/listen to hear the back catalogue and please do leave a review, share the podcast and subscribe as it's important to the show to keep moving forward. 

 

 



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The Inspiring Salon Professionals podcast is hosted by me, Sue Davies, and is produced from start to finish by just me. I love recording the episodes and bringing you current salon industry thoughts, guidance an expert interviews. To help the podcast stay online your contributions are warmly welcomed.
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About the Podcast

Inspiring Salon Professionals
The Podcast to Help Salon Professionals Grow Careers & Businesses
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams.

Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client welcoming space. Some of the areas the podcast will cover are: * Career Development * Mindset * Recruitment and Job Hunting * Inspirational Stories from Experienced Salon Professionals & Owners * Sales & Marketing * Client Experience * Building a Brand * Salon Development * Designing your Workspace * How to Start a Salon Business The podcast covers subjects from the beginning of your career to becoming an award winning business owner and everything in between. Sue Davies is an award winning salon owner and industry professional who has been in the salon industry for 20 plus years and has qualifications in nails, beauty, holistic therapies and the mind changing Control System, as well as an educator and assessor. She has gone from a home/mobile worker to self employed salon based, back home to a purpose built salon cabin and onto salon and academy ownership. Since 2005 Sue has held a few other roles along the way in trade association management, national nail competition management, judging internationally and nationally for practical nail competitions and business categories within the Scratch Stars awards system. Sue has spoken at Professional Beauty events on career development and the journey from mobile/home salon to salon owner and how to make the leap. Between 2020 and 2022 Sue was a co-founder and Deputy Chair of The Federation of Nail Professionals. In 2022 she sold her successful and award winning salon, Gorgeous Nail & Beauty Emporium in Bexley, Kent so she can take new directions within the industry.

In 2023 Sue became co-creator and founder of Salon Education Journal, as Editorial Director. SEJ was an innovative and collaborative education publication with a heavy lean into creating successful salon businesses and academies which was part of a business partnership that has now disbanded.

Sue's current business is Inspiring Business Excellence, of which the ISP podcast is part, which offers business mentoring, client journey/experience guidance and audits as well as helping business owners impactfully address their limiting beliefs with the Control System to make rapid change in confidence, anxiety, overwhelm, and many other mindset challenges. Find out more at www.sue-davies.com.

From time to time there may be the odd explicit word used although generally this should not occur.
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Sue Davies