Episode 43

full
Published on:

5th Dec 2022

SALON BUSINESS START UP - BRANDING 101

When setting up your salon business getting your branding correct is imperative to being recognised in a busy commercial salon marketplace.  Your brand is more than just your logo, business name or slogan. Your brand tells your potential clients who you are, what you do, what they can expect and reminds your existing clients of who you are whenever they see your strong brand message on social media or in the local area. 

Your brand strategy should shout to your ideal client what you stand for, what you will do for them and it puts across your business personality and for solopreneurs a little bit more of the who you are personally is often incorporated.

Your salon branding encompasses:

  • Business Name
  • Logo
  • Colour Scheme/Palette
  • Slogan
  • Product
  • Price Range
  • Where You Deliver Your Service
  • How you Promote Your Business
  • Brand Values
  • Brand Personality
  • Brand Identity

There's a few questions you may want to grab a pen and paper for in this episode if you are on your brand journey currently, and even if you think you have your brand sorted, I'm sure there'll be something you can take away with you. 

Start your Branding 101 process here and develop a strong brand that tells your perfect client who you are and why they need to be visiting you.

To discover more podcasts, videos, free guides and more go to the Sue Davies website

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The Inspiring Salon Professionals podcast is hosted by me, Sue Davies, and is produced from start to finish by just me. I love recording the episodes and bringing you current salon industry thoughts, guidance an expert interviews. To help the podcast stay online your contributions are warmly welcomed.
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About the Podcast

Inspiring Salon Professionals
The Podcast to Help Salon Professionals Grow Careers & Businesses
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams.

Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client welcoming space. Some of the areas the podcast will cover are: * Career Development * Mindset * Recruitment and Job Hunting * Inspirational Stories from Experienced Salon Professionals & Owners * Sales & Marketing * Client Experience * Building a Brand * Salon Development * Designing your Workspace * How to Start a Salon Business The podcast covers subjects from the beginning of your career to becoming an award winning business owner and everything in between. Sue Davies is an award winning salon owner and industry professional who has been in the salon industry for 20 plus years and has qualifications in nails, beauty, holistic therapies and the mind changing Control System, as well as an educator and assessor. She has gone from a home/mobile worker to self employed salon based, back home to a purpose built salon cabin and onto salon and academy ownership. Since 2005 Sue has held a few other roles along the way in trade association management, national nail competition management, judging internationally and nationally for practical nail competitions and business categories within the Scratch Stars awards system. Sue has spoken at Professional Beauty events on career development and the journey from mobile/home salon to salon owner and how to make the leap. Between 2020 and 2022 Sue was a co-founder and Deputy Chair of The Federation of Nail Professionals. In 2022 she sold her successful and award winning salon, Gorgeous Nail & Beauty Emporium in Bexley, Kent so she can take new directions within the industry.

In 2023 Sue became co-creator and founder of Salon Education Journal, as Editorial Director. SEJ was an innovative and collaborative education publication with a heavy lean into creating successful salon businesses and academies which was part of a business partnership that has now disbanded.

Sue's current business is Inspiring Business Excellence, of which the ISP podcast is part, which offers business mentoring, client journey/experience guidance and audits as well as helping business owners impactfully address their limiting beliefs with the Control System to make rapid change in confidence, anxiety, overwhelm, and many other mindset challenges. Find out more at www.sue-davies.com.

From time to time there may be the odd explicit word used although generally this should not occur.
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Sue Davies