YOUR CUSTOMER JOURNEY PART 1 - DISCOVERY
Customer Journey is about the first moment of connection through to that long lasting bond that you have with regular clients who value you and what you do and you value them for continuing to be part of your business journey.
In the coming episodes I'm going to be talking to you about the different elements that make up this part of your business - the UXP (User Experience) - and how you can make that connection stronger and more appealing to a potential client.
In this episode we'll cover Discovery which is all about what happens once that person has had the idea that they want to book a service and what they do next? We'll look at Google, websites and social media and discuss how attracting your ideal client is about more than just having a presence.
How does your business stand out against the other salons around you? How are you connecting when clients are doing their research? Do you have …
· Your Google Business Profile. This is a hugely important piece of your marketing and gives potential clients an awareness of all the vital information without looking for your website or socials and puts you on that handy map on Google. Used well Google Business Profiles can create a great online shop window for your business, which is even more important if you don’t have a physical shop window.
· Do you let your potential clients know what your accessibility levels are? For example, are you wheelchair accessible, deaf accessible, do you provide silent treatments, are you trans aware? All these elements and more can welcome different communities to your business.
· An up to date and current website that provides information about the business including treatments, pricing and booking options. Make sure that the information is current.
· An up to date and current social page on Facebook or Instagram
These 3 areas are the first points of contact for any new client in today’s world. Yes, some may do the old-fashioned thing of walking past a few times if you have a high street venue, and then coming in for a price list, but with more home-based businesses than ever, your online presence is how they do ‘a walk by’. Don’t miss this opportunity to connect with positivity and professionalism.
Over the coming weeks we'll be unpacking more about this as I take you on a journey through your own business and look at ways you can adjust your outward messaging to attract more ideal clients.
