Episode 88

full
Published on:

10th Mar 2025

The Power of Self-Care in the Salon Industry with Kerry Beavis

Kerry Beavis joins us today to dive deep into the world of self-care, Pilates, and the journey of burnout recovery. At the heart of our conversation is the vital importance of prioritising self-care as a non-negotiable aspect of life, especially for us in the demanding salon and wellness industries. Kerry shares her own experiences, from navigating the ups and downs of her 20+ year beauty career to embracing the holistic practices that have allowed her to empower others. We discuss how small, intentional rituals can transform our lives and businesses, ultimately leading to greater balance and fulfilment.

Join us as we explore the transformative power of self-awareness, movement, and nurturing our inner selves, reminding us that taking care of ourselves is the first step toward helping others thrive.

This is a heartfelt chat about self-care, Pilates, and the importance of avoiding burnout in the hectic beauty industry. Kerry has navigated her way through both triumphs and challenges, from winning Professional Beauty Therapist of the Year back in 2016 to mentoring others in the wellness field. In our conversation, we dive deep into the transformative power of self-care, emphasising that it should be routine for everyone.

We reflect on our personal journeys, discussing the importance of recognising the signs of burnout and the necessity of taking time to recharge. Whether it’s through Pilates, meditation, or simply allowing ourselves moments of peace, Kerry's message is clear: prioritise your well-being to thrive not just in business but in life itself.

EXCLUSIVE OFFER

Kerry's very kindly giving all ISP audience members a free month on her Balanced With Kerry self care membership. Simply visit her balanced sanctuary sign up and enter code:

CODE - SUEDAVIS100

and you will get their first month for free, then a rolling monthly payment of £9.99.

This is a limited offer so may not be available if you are trying to redeem at a later date.

Takeaways:

  • Self-care isn't just a luxury; it's a necessary practice to prevent burnout in the beauty industry.
  • Kerry emphasises the importance of fostering a mindful connection to our bodies through practices like Pilates and breath work.
  • Creating a supportive community among therapists can significantly enhance personal and professional well-being.
  • It's essential to recognise that choosing to prioritise self-care can lead to better outcomes in both business and personal life.

Links referenced in this episode:

Companies mentioned in this episode:

Transcript
Sue Davies:

Please be aware this transcript is created by AI and may not always be accurate, please refer to the recording for clarification.

Welcome to Inspiring Salon Professionals, the podcast that allows every therapist, now tech and stylist, to level up, build their career and reach for their dreams.

Each episode we'll be looking at a different area of the industry and along the way I'll be chatting with salon owners, industry leaders and experts who will be sharing their stories on how they achieved their goals, made their successes, all to inspire you in your business and career. I'm Sue Davies, your host, award winning salon owner and industry professional. Welcome to Inspiring Salon Professionals.

Hi there and welcome to this week's Inspiring Salon Professionals episode. Today I'm really pleased to finally have Carrie Beavis on the podcast. Me and Carrie have been trying to organize this.

I think we've been trying to sort this out since about October last year. When I sent all the initial invitations out for this season.

Kerry was top of my list because we've been, we were trying to do last season and life just gets in the way for both of us sometimes. And anyway, so Kerry is going to be here. She is a bit of a dynamic force in the industry.

She has had a journey through the beauty industry that covers over 15 years.

She has done things like in her early days cleaning nails for free to teaching reflexology and she's even weathered a few failed ventures in a pre social media era. Many, like many of us have. I'm sure Carrie's path is rich with hard earned lessons and vibrant energy.

In:

Whether you catch her dancing around the kitchen with her crystals in her bra to a bit of old school garage, I have to say she's yeah up my street or whether she's curating Zen vibes with binaural beats which we're going to be talking to her about. She journals and she envisions her dreams and Carrie embodies authenticity and passion in a truly holistic sense.

Is one of the things I've always known about Carrie is that she's very, very holistic.

Today she shares a world of self care with not just herself as a non negotiable but also empowering other therapists and those beyond the industry as well. I believe now into understanding the benefits of self care and how to avoid burnout.

She has had memberships, she's been, she's had a training academy, she's done an awful lot of things that we'll probably be covering throughout the interview. She's also been featured on the one show, written for trade magazines and served as a judge for professional beauty.

And so a lot of ways our pathways have crossed many times. Kerry was also one of the collaborative color missed on SCJ when I had SCJ and and really, really is such a passionate industry professional.

And I really hope that you find her conversation inspiring today. So join us as we explore the transformative impact of small intentional self care rituals and thriving in both life and business.

I'm going to be going to have a little chat with Kerry before we start so I will see you when I come back.

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Find the link in the show notes and see how Jenna can transform the way you work. So hello Kerry Beavis, thank you so much for coming on. I was just saying in the intro how we've actually been trying to organize this for so long.

I think I've been asking you since like season three. It's like and now we're coming to the end of season four. We finally got here. So thank you so much for coming on.

And and so if you can just do a little introduction, just tell us who Kerry is and and what you're doing now because it's all bit different. I first asked you in season three.

Kerry Beavis:

I know it is a little bit different. So yeah, so I'm Kerry. So hello and thank you for asking me and thank you for being patient with me because there's been lots of barriers.

So I originally I have been in the beauty wellness holistic industry for God 20 odd years now which just seems really weird. So I've been beauty therapist teacher. I've done it all basically within the last 20 years and I now help you.

I'm pulling on all of what I've learned and now I help really busy, overwhelmed women help to create more balance in their life. Because I have hit the overwhelm from trying to do it all. I've had an online business, I've had a physical business in this room.

So now I try and help them just create balance through moving their body through meditation. But I'm also really into like mindset, so this can really like help with businesses.

I do still mentor beauty therapists, holistic therapists, people in the wellness industry to help them with your mindset because your mindset is your biggest asset of your business. And when you haven't got that, it's really hard to succeed in just life.

And then we can become very overwhelmed by all the hats we as women have to wear. So that's what I'm kind of helping with now, really.

Sue Davies:

Yes, I know. So it's a bit of a transition, isn't it? So. So you're not doing treatments at all anymore? No more hands on.

Kerry Beavis:

No, I do hope to. I am like, I am going to. I need to decorate this room and I'm hoping to bring in more like rituals.

So rather than come in for half an hour massage and then go again, actually create like a, like programs, two hour, you come in for a whole thing.

Sue Davies:

Experience.

Kerry Beavis:

An experience. Yeah. And program. So you come in for three months rather than wham, bam, thank you ma'am and never see you again.

Sue Davies:

Yeah, I know because it's funny because I've literally just, I've gone through a period of. Yeah, obviously I used to have my salon sold the salon then carried on before I moved, doing a future.

A few really of my, my oldest clients still doing those before I moved and doing those sort of mobile and a bit of home and doing all sorts of weird stuff and sort of like, yes, I really went back to my original roots. Then we moved, so I stopped. Then I kind of opened up and was like doing full service in my little home clinically room.

And then I stopped because then everything took off with SCJ and it was, it just got too much. So I stopped again.

And now, so I've had, I had about eight months of doing no clients again and now I've come, I've come back to holistics and so I still practice holistics now. So I'm back in doing massage and, and now doing all the hypnotherap stuff. So yeah, the mind, the mindset thing is just so important because.

Yeah, I mean I, even though I do this myself now, my mindset still just goes down a pan sometimes massively.

Kerry Beavis:

Oh, it can, yeah. And I think that is like. So I'm starting my business again. You know, I used to mentor people to like, yeah, go on, you can do this.

You can earn 5k plus months in your solo room. Stop doing it. And now I'm building back up again. I've got practice what I preach. And I think it is.

It's just that it's the human experience, isn't it? The ebb and flow that some days you're gonna feel like on fire and other days you're like, what am I doing? What am I doing?

Sue Davies:

I think it's just so hard, isn't it?

And I think like now, I mean, I really love, I love that I've come back to doing my holistics and I've actually, I've started doing a treatment that I've created and one of someone, a couple of people said to me, like, you need to teach how to do this because it's, it's like, well, I worked out. Like, can't you just work out? But sometimes people need that, that kind of push into doing something a bit different. So it's amazing treatment.

Serenity, Roma flow. That is. And it's all like, the full length of it is about. It's about an 80 minute treatment. They.

I've got a back, a back and head treatment of it, but it's like literally from the tip of your toes to the crown of your head, blends, reflexology, aromatherapy and Indian head massage. So you get all of that scalp massage and stuff. It is, it is truly amazing. And it's using now, actually.

And you'll know what these are because I was hard to look it up early because I know you do like binaural beat things. And I don't, I don't think that's what I've got, but I've got like, it's like. I think they're like beta waves or delta wave music. Yeah. So I've got.

So I've got some of that. I should know more about it, shouldn't I? I did, but I've forgotten about it now because it's like menopause brain.

But it's amazing when you haven't experienced treatment. But yes, I've now got all of this, like beautiful, like sound therapy music going through the treatment as well.

And yes, now what I need to do maybe is just do that thing is like create that experience of having like that treatment, but blended in with some like hypnotherapy and 100.

Kerry Beavis:

It's like a whole thing. And that's. That's where I want to go with my. Like, I've done it, you know, I've done the half hours, the hours. And, yeah, I don't want to.

You don't want to work like that anymore. I've done it and earned money and it's been great. But. Yeah, to really, like, help transform people.

Sue Davies:

Yeah.

Kerry Beavis:

And. And to create, like, exactly like that. And you, when you're talking about it, you light up about it.

Sue Davies:

Yeah.

Kerry Beavis:

And I can't.

Sue Davies:

I love it. I want to be on the end of it.

Kerry Beavis:

Yeah, yeah, exactly. You want to create this really lovely experience that people talk about and remember.

Sue Davies:

Yeah.

Kerry Beavis:

And a whole lot. I'm all for journeys because I think that's what makes you different, you know, like creating that from start to fin.

Even the journey before they even come into your room, like coming to find you, the experience even after they've left. I'm all for that. Rather than you come in. Because I've gone for massages and then I've never even heard back from people. Not to check in how I am.

Sue Davies:

Or no, no, nothing.

Kerry Beavis:

And then I can't even remember their details. Like, I'm like, I don't even know who I went to. I've had. And I don't want to be. You don't.

You know, it's not sustainable for your business, is it, to be like that?

Sue Davies:

Absolutely not. And I do think it's something that as business owners, we really, really need to kind of do things.

I mean, you know, with all the salon inspector stuff that I do, and I know you've done client experience stuff with people is like, you know, that is so important that your head, Your head is in the game, that you're. You're engaged with your business, you're engaged with. Trying to welcome people to your business. And. And if you've got.

If your mindset's down for whatever reason, and it can be anything, can't it? You know, let's face it, it can be anything.

But if your mind says, yeah, that day, that week, that month, that six months, then your business is going to.

Kerry Beavis:

Suffer a hundred percent. Yeah. And it does.

And it's trying to be aware, like the moment you start to feel yourself decline and it's not lasting just like a couple of days, you're like, oh, this could be hormonal, or this is because of what's going on. I've had an argument with my husband or whatever. Then you need to start thinking, right, how can I get myself back out of this. What do I need to do?

Because I've been there like last. I think it was last May, last eight, last year. I went into complete overwhelm and I just went numb. Like I couldn't be bothered.

I just, I didn't want to do anything and it was horrible and hard and I just had to just stop. And it's.

Yes, not a place that you want to end up in because I just kept going and going and going and not looking at what I wasn't aligned with or oh, it was horrible I think as well.

Sue Davies:

And it's. But it's good to have those conversations, isn't it? Because I know at that time I think both, both of us went through quite a.

A bit of burnout really, isn't it? Because it is burnout. And I think it's a phrase that kind of gets to a degree. It's like sort of thrown at anything.

When anyone feels a bit, a bit, a little bit overwhelmed or a bit tired or whatever, it's, oh, you got burnout. But actually, no, it's quite a significant thing, isn't it? And, and I do feel like the, the true depths of burnout and over like the, like.

And when you truly are overwhelmed by the scenarios that going on around you, it's horrible. And I think I've, I've experienced it probably two or three times over my career.

And yeah, I do think it's part of like entrepreneurial journey because we do kind of throw ourselves hell for lever into whatever we're doing and then that ask a person, oh, will there be. Oh, yeah. And, and, and you, and you actually willingly accept that stuff because you're busy. Yeah, of course I can do that. Yeah, I can fit that in.

And that 10 minutes there and, and then that responsibility of holding all that stuff.

Kerry Beavis:

Yeah, yeah, it just got too much. And I think also my issue was like, I held on to a lot of trauma from. I mean this was years ago. Like when I had my little boy, I had a lot.

I had loads of postnatal depression, ptsd, all of the, the whole shebang. It was a horror, awful time and I hadn't really dealt with it. And I think everything just hit and so I spent about three months.

Don't know why I'm looking at my calendar about three months sort of doing weird, weird and wonderful healing stuff. I literally threw everything at it. And I think that's what helped me kind of get out of it.

And then an assess of where I wasn't happy, like where Am I not feeling aligned? What's making me just feel like this? But, yeah, all I wanted to do is just sit and watch Netflix and color in my coloring.

I didn't want to do anything. Like, I was numb. It was.

Sue Davies:

Yeah.

Kerry Beavis:

And it wasn't me because I'm really like, come on, let's do this. Let's work at that vision ball.

Sue Davies:

But, yeah.

Kerry Beavis:

Oh, I didn't want to.

Sue Davies:

Netflix planning. Did you watch?

Kerry Beavis:

Yeah, I did really random, weird things on Netflix, but I just, like, binge watched them. And I was like. And then you have this guilt that you're doing it because you're procrastinating. You're like, really should be doing something active.

But because couldn't get into any. I couldn't get into anything other than the bare minimum. I showed up what I had to show up for. But, yeah, it was horrible.

Sue Davies:

It was hard. Very, very hard. So, yeah, if you. So if you go back to, like, where you started in the industry and, like, you go through.

Because obviously one of your biggest achievements was, like, Therapist of the Year with professional beauty. And I think that kind of opened so many doors for you.

And obviously, we've just had professional beauty last weekend, so there's a whole new world for all of those, like, Salons of the Year, Therapists of the Year, and Spas of the Year. They. They've all just walked away with their trophies. And. And obviously, it's an am experience taking a trophy.

I've had a few, and it is an amazing experience having it. So what. What. What doors did it open for you, do you think, when you.

Kerry Beavis:

When you got so many. And it had been on my vision board for years, and I used to visualize accepting the award. Like, I've really wanted to do this.

And I can remember someone saying to me, I did my form and someone else applied, and they were like, well, I had help with mine, like, and they were really, like, kind of like saying, oh, you know, don't worry if you don't win kind of thing. Which I did. So, you know, I'll take that back. So for me, I think you have to be proactive.

I think when you win these things, it's so easy to go, oh, yeah, here it is, and then just stop that. But I actively got out there and was like, right, how can I help? What can I do?

You know, made myself willing and open to people, and people approached me to share my story and, you know, how I won it, what I did, and just be able to get more. I've always Wanted to do more with pro beauty and then to be asked to be a judge. Well, I think I even offered.

I don't think even if I was asked, I just thought, oh, sod it. I'm gonna just say, if there's any opportunities to, like, judge, I'm here for it.

And I think, yeah, yes, you get this award, but you also have to be prepared to say if you don't ask, you don't get. So, you know, you really. You just gotta, like, bite the bullet and just say, I'll sort it. Let's just.

What's the worst they're gonna do it say is, no, but it just. It gave me more social proof, if you like, and a bit more clout with the voice that I had. So I think it's a.

And it's a great award as well, because, you know, it's not just like your mum's voted for you. Like, it's professional.

Sue Davies:

Professional beauty is a hard one to win. It is. It is a challenge. And I think. And I think that's nice. It's. I really like.

I love professional beauty awards and I love scratch stars because I've got a couple of scratch stars. Very excited that I got my scratch stars. I have two. I hate. I go to my, like my friend Hazel Dixon, who lives down her.

She lives down the road from me, but she's also got her business premises and you go in there and I've still got my two lovely scratch stars. You walk into hers and she's got about 15 and inside. Oh. And every time. And I. Even though I don't. I was.

I judge for them now and I don't compete at all, really, although I do keep thinking that category, but. But I look at them and it's just. And it.

And I know, especially going through, having been on the end of not getting to be finalists, being a finalist and winning and I think I've entered about. I think I've entered about seven or eight times in different categories and stuff, and I've got two. And so I think twice I didn't get through at all.

But it's.

But it's hard and I think it's such an amazing thing to go through, like a really formal award scheme because it makes you look at so much, doesn't it, and evaluate and I. And that's what I love about it is that. That chance to review and reflect and. And take all that new forward once you'd like.

So you get feedback and use the feedback.

Kerry Beavis:

Yeah, well, yeah, exactly. And that's it.

I think even if, like, you think, right, you know what, I'm gonna just apply this year just to go through the questions to say, right, where can I improve? Because I remember that year up, I was like, right, and I really stepped myself up.

I hadn't applied, but I thought, right, what do I need to do in this little room to be. To be award winning? So I changed everything up to be the best I could possibly be.

And I love it when you read now I'm a judge and you read the, you know, you read the forms and when you get that person that's so passionate and they really go in that extra mile, I literally like, I punch the air. I sit here going, yes, love this person.

Sue Davies:

Yeah, I'm the same. I. Because I, I tend to like judge the business. So I'll like judge salon of the year or mobile. Mobile therapist year or whatever for scratch.

And I sometimes do.

I've done services to industry and you can see like when someone's just going through the motions and like sometimes I'm like, how did they get to be a finalist? Because it's like sometimes there's just not enough attention to detail, even from the finalists, which, which I, I find quite sad.

But then obviously the, the you, whatever cohort that's applied, you've just got, you've just got those people to choose from. So, you know, if they're the best of it, then that's fine. But.

But I do love that when people really understand what it is about their business that sets them apart.

Kerry Beavis:

Yes. Yeah, this is it. And not just I'm a perfectionist or I give a level of service. It's kind of. Because that's. That's the bare minimum in it.

Sue Davies:

That's the bare minimum and that's what everyone's doing. We're all giving a great customer service.

Kerry Beavis:

Yeah, yeah, exactly that. That's the bar low. That's what you should be doing. And I'm not pod. Pooing it like, it's great, but it's just those extra, those extra bits, isn't it?

That really makes you go, wow. I love. And that whole. I, I look for the journey, I look for also I look for what people do for the community a little bit as well.

Sue Davies:

And to.

Kerry Beavis:

Yeah, I really look for that kind of thing rather than just. But don't. A little top tip. We had one person because you have to say, why do you think you deserve this award?

And I remember one, the salon were like, oh, because we've worked out, worked out if they swore and said they work their ex. Ex. Offs and that's why they deserve it. And I was like, that's not.

Sue Davies:

And I think, and I think sometimes it's like, you know, misplaced passion because I suppose trying to evidence just how much they do kind of thing, but it's not. Because if. I don't know if you're going to put that into professional entry, it's like, I don't know. But I suppose horses for courses, isn't it?

I probably wouldn't. I like to swear, but I wouldn't put it. I wouldn't ever use it especially.

Kerry Beavis:

But that was their only reason. They didn't put anything else. If they'd put like this and that. It was just that. And I was like, wow.

Sue Davies:

Yeah, it's. It's hard, isn't it? But I mean, for me it was always, you know, that it's all those touches, isn't it?

It's like, you know, with all the bits I do, it's like it's those touch points and all of those times when that client's going to be impacted by you and you. And you're literally going to touch part of their soul by what you do.

Kerry Beavis:

Yeah, exactly that. Yeah. And it's like a. It's a deep thing and you can feel that and. But it's. It's hard, isn't it?

Because some people aren't great with the written word, like.

And so it's really difficult when you get that first hurt and you're like, but use chat, gtp, whatever it's called, get some help if you need it to fill out the forms. I don't look at spelling and any of that. I don't care as long as it sort of, you know, makes sense. But.

And I remember one person as well said, oh, sorry, I didn't have much time to do this, so this is a bit rushed. And again, I was like, no, I want people that are like living and breathing this.

Sue Davies:

Not like you should have been planning this for three months. Yeah, when, when I used to do my entries and I had, when I had the salon, I was doing like selling of the year entries.

I'd start as soon as I knew, like the, the scratch, you know, the dates were set for when it was coming out. I'd start doing the groundwork with my clients and I'd ask them to give me test whether I needed them or not.

I'd ask them for testimonials because it starts that groundwork with them, showing them how much about you value what they think, showing them you value your business, how much you're trying to do the best and all the rest of it. And there's so many, there's so many subliminal messages in doing that with your clients.

And even if you're not going to just ask them to do it anyway, because, yeah, it just helps them to, to, to reassess why they're with you and what it is they love about you. And, and I do think that's a really, a really helpful thing to get your clients to do. But.

Kerry Beavis:

Oh, yeah, 100. Because you, you then understand more, don't you?

And then also you can use their language in your marketing, in your social media, speaking to that person because you're using their words. It's. Yeah, it's worthwhile and. Yeah, it really is. And I'm also just thinking, I know I said, oh, don't be a last minute Annie.

It's okay if you're a last minute Annie and you're like, God, I'm going to apply. And it's last minute, but don't, don't tell us, don't tell us. Oh, pour your soul into it. Just don't give one word answers. Like, you know, because.

Sue Davies:

Yeah. Or I can remember once and, you know, and funny enough, they have won it several times at scratch.

But there was one, there was one salon owner and she'd entered a couple of different categories. And so she would repeat a lot of. Because obviously it's different judges, so you don't often see it. Yeah.

But one time I had both the categories she'd entered. So I had these and these huge entries.

And each question she'd answered, I think she'd thought that there was a minimum of 500 words rather than a maximum. And, and I think her entry was something like 15 pages long. Wow. You've got, you know, you've got to do them the courtesy of reading it. Yeah.

So, you know, like, key thing here is I either. Yeah, just go for like a, a few paragraphs, couple of paragraphs. That's all you need to do.

Kerry Beavis:

Yeah.

Sue Davies:

It doesn't need to be an essay.

Kerry Beavis:

No, doesn't need to be an essay. Cut out the fluff, the fluffy words and just get to the point. Even. I even don't mind a bullet point just so I could be. All right.

Sue Davies:

Like a bullet point, I have to say. Because it's direct, isn't it? It's really direct. When we're judging, we do. Like, you literally have, I mean, now it's a Little bit easier with.

When I'm judging Scratch. It's a bit easier because we do it at home. We don't go into London anymore.

Kerry Beavis:

Yeah.

Sue Davies:

So you haven't got that time constraint on you. But when we used to do it, when we always to sit around the table, we'd only have like two. Have like two or three at two hours per category.

And when you're judging five finalists and they've given you 15 pages to read.

Kerry Beavis:

Oh, yeah, it's a lot.

Sue Davies:

It makes it quite difficult because I like, I like really going into it and I think this is why I love all like, this is why I decided to do Salon Inspector because I just love going through their websites and going through their social media and seeing that it is that connection and how, how they, how they attract people into their business because to me that's everything.

Kerry Beavis:

Yeah, yeah, definitely.

Sue Davies:

That's how they start their journey.

And they'll either connect with you because they're your ideal client and the there is someone that is God wants to be with you, or they'll just go, no, you're not. And if your messaging's wrong or inconsistent, then you've broken the chain already.

Kerry Beavis:

Yeah, exactly.

And I think also where people go wrong is not showing their face on their social media or on their website because people buy from people and you know, there's no presence of you and you're just hiding behind your logo all the time. You're. You're not connecting to that person with that, are you?

Them seeing your face and hearing you speak, if you can feel brave enough to do that, that's another huge thing again.

Sue Davies:

Yeah, I was gonna say it brings us straight back to mindset and that confidence. Yeah. And yeah, we need to work together on this, Kerry, because. But it's like now I've created.

Well, I've created with my hypnotherapy stuff that I do, I've created a program called Confidently Visible because I know, I see so. And you will have seen it so many times as well, is so many. And it's not necessarily.

And this isn't, this isn't because I've got one that's like for my more client base stuff and one that's more industry based.

But both of the programs are the same thing, but just marketed in different ways is just that, you know, come and do some sessions with me and we will work on making you the most confident version of yourself we can make you.

Kerry Beavis:

Yeah. This is because it's, you know, the.

Sue Davies:

Fear of being online and being Judged and all of that stuff, or the fear of. Of going down a route, whatever.

I mean, it could be, you know, even if you want to take on a new bit of kit, the worry of doing all of that and are you going to be able to sell it? Are you going to be able to get the clients in for it?

Or you, if you work, if you work in corporate and you've got to go and do presentation in front of like 20 people in a room and it's going to be, you know, whether you're going promotion or not, and all that public speaking stuff. Because there's so much that holds us back and particularly as women, that is, there's, you know, we. We feel so judged. On too many occasions, we do.

Kerry Beavis:

And it's so vulnerable. Putting your face on a camera, looking at yourself in your screen and you're like, oh, gosh. And you start to go, this is it. Oh, I'm looking old.

Oh, look at this, look at that. Look at my wonky eye.

And it's just like the thing that used to stop me at first, it was only a coach that said, you need to go live in your Facebook group. And I was like, oh, no, do I have to? You're like, yep. I was like, oh, God. But I was worried, like, what people.

I mean, at the time, I was like in my 30s, worried what people I went to school with would think about me.

Sue Davies:

Yeah.

Kerry Beavis:

Going on camera. I don't even know these people anymore. And I was allowing them. I mean, it was my. I was.

I was allowing myself to stop me growing because I cared what some kids in a science class might say. Bonkers when you think about it, isn't it?

Sue Davies:

From like 20 years before, whatever it.

Kerry Beavis:

Was, I was like, right. So I started off just slowly, like, I recorded myself first and then posted it, just.

And then I'd start going live at stupid o'clock when Maddox was a baby. So I think, no one's going to watch me. No one's going to watch me. And then people started to watch me.

I just think, oh, bugger, people are watching me. You just gradually just build the confidence to, yeah, people are going to hear you, people are going to see you.

They don't show up at your room and you have a paper bag over your head and you mute.

Sue Davies:

So I guess sometimes if you're having a bad day, you might wish you. Yeah, but I do think, you know, but when I. I remember when I won, which one was it? I think it might have been selling.

I can't think of a salon of the year on my services to no Services to industry award that I won. And I started because I'm a wordy person. I like words.

if it's less than a thousand:

One of my friends, lovely Welsh lady light therapist Sheila Mess, and she messaged me to congratulate me and she's like, so what are you doing? I'm like, I'm sitting writing, I'm gonna do Facebook, like, thank you, post, whatever, because you got to do it.

od, basically would have been:

I'm, I'm. You're never going to get me on video on Facebook, ever.

And she went, okay, well, I'm challenging you because if you don't, I am literally going to come to your salon, I'm going to drive from Wales and I'm going to force you and I'm giving you until 6:00 tonight to do this. Well, then I went down a rabbit hole and just, I spent.

Oh my goodness, mate, I spent so long trying to do it and I kept stuff like, you, I'm going to record it first. And I knew I had to keep it quite short, so I kind of wrote out what I wanted to say.

Kerry Beavis:

Yes.

Sue Davies:

And weirdly, I, I'd sort of, you know, I'd write out, I think, okay, that's going to take me a minute to say. And then you go on and start saying it and then you digress because you go, oh yeah. And that person, they did this and whatever.

So, yeah, I kept like this like seven minute video and I'm like, I can't put seven minutes out there and. And I recorded it and recorded it and then I trip over my words. So I'd stop and start again. Honestly, it took me six so long.

Yeah, it's painful, isn't it? Because you literally, you're so conscious of how you look, you're so conscious of how you sound.

You play it back and you're like, oh my God, I hate my voice. I'm, you know, I sound uncommon. I sound so southeast London. I can't help it. I come from southeast London. There's not a lot I can do about it.

I can try talking like that all of the time but it doesn't last very long and I don't and it's not me.

Kerry Beavis:

Yeah.

Sue Davies:

And as I got reminded by someone when I used to work in the health service years ago and he, I good afternoon, Finance. And he'd say, sue, I don't know why you're bother.

Your Southeast London Dulce teams are always going to ring out no matter how posh you try and speak. Thank you so much, Nigel. I can't remember what his name was. He had like a Sun double barreled name and it was like, stayed with me of like.

And it was still now. I mean I was like 25 when he said that to me and I'm like 30, 32 years later and I'm still, it's still in my head.

Kerry Beavis:

I love London accent. I love a London accent.

Sue Davies:

But it's. Yeah, it's taken so much for me to not care about what I sound like because to me I've been told I'm common. I've been told that I sound like. Not.

I mean my dad, my dad was born in the Saudi bow bell. So he was a cockney. He was a true cockney, but he didn't sound like a proper cockney.

But you know, to be told that I sound like I come from the East End, which is, you know, I said my family are all dockers, they all come from there. So I have no shame of like that area. But that's not where I come from.

So like same as someone once told me when I was in Costa Rica the other year, the girl out there who's Costa Rican and clearly doesn't understand London accents thought I sounded like Adele. And I'm like, I really don't. She comes from North London. I do not sound like Adele.

Please don't, please don't think I sound like I come from North London because I'm from southeast London now this is such an offense. And even up in London you get quite territorial over where you come from anyway.

But, but that, that thing, I put it up and in the end I think I ended up having to do it live because no matter how many times I tried to upload it, it wouldn't upload. And in the end I didn't see that. To drive from Wales and I knew she would. Having to do a live. Oh my God, it was the scariest thing. So it is.

Kerry Beavis:

And if you was to look back on it, you'd be like, oh, my God, cringe. But I actually find doing lives easier than recording now, because when I record, I write my words and I'm like, oh, God's sake.

Whereas if I just go on live and you fluff up, you fluff up and you just have your. Like, no one cares. Like, just makes you more like.

Sue Davies:

Really?

Kerry Beavis:

Yeah, exactly. But I used to feel the same about my accent and I always used to be like, I'm. I'm kind of like north of London, Essex vibe. And I used to.

Yeah, I used to really worry what I used to sound like. But now, you know, my mum and dad are from North London. I kind of. I can't work quite like it now, just who I am, what I am, like, that's it.

Sue Davies:

And you can't change it because, I mean, the thing is my panel and I think, you know, the more you try and pretend who you are, the harder it is to actually maintain. I don't know how actors do it when, you know, I don't.

Kerry Beavis:

I'd be useless.

Sue Davies:

They were English people being American stuff. I just couldn't do it because I can't. I maintain it for long enough. Ask me to. Ask me to be Australian. I can do that all day.

But, yeah, yeah, but I cut. But I think it's really, really hard, isn't it? And.

And I think for people, anyone listening or watching, to know, you know, Carrie and I are both prolifically online, visually. Audio. You've had a podcast, obviously.

I've been doing this for a few years now, and I can remember the first time I've recorded the podcast I had Donna Clayton on was my first guest because she was like my big work wife time. And I mean, we're still like, really, like very, very good buddies.

And she came on to be my first guest and I literally could barely speak because I was so nervous about. I didn't know. I didn't. I mean, obviously there's not that many buttons to press, is there? Let's face it, when you're recording a podcast. But I just.

I didn't know what it was going to be and I didn't know if I was going to be able to speak or if I was going to be able to be able to look at my, you know, like, now I don't care, you know, everyone, I have missed the paper. I have notes and, like, you know, and I.

I kept thinking, one can know I've got notes because then they're going to think I'm not good enough to have a podcast. But actually, no. If you look at Graham Norton or.

Kerry Beavis:

Jonathan Ross, they all say, graham Norton has his cards. Yeah.

Sue Davies:

When you do a presentation, have cards, it doesn't matter if you've got cards. And especially. No. No one really cares. And I think, you know, and I think also we all like that whole human thing. We all realize how human we are and.

And I think if we. If we try and pretend to be something other than human is when it all starts going a bit wrong.

Kerry Beavis:

Yeah. When we panic. I'll tell you what, though. I'm. I'm going to start teaching reforma Pilates soon. Oh, it's 11. 11 for anyone's into numbers.

Sue Davies:

Oh.

Kerry Beavis:

And it's just changed. So I'm teaching reformer Pilates suit. And I haven't taught that in a long time. And I am.

Everything you're saying now, I am getting myself and I do all of this. Don't Think twice. Teaching 10 people how to use a reformer bed.

I'm like, oh, I'm like a nervous wreck because I'm like, I've got to have notes everything you've said. And I'm like, why am I getting it so out of perspective? And it. We're not like surgery.

Sue Davies:

No, no, I know, but you're making me think because I've got a reformer in my garage, that I haven't got room to put anywhere and used for about a long time. A really long time. About eight years. I know. I probably should. So, talking of Pilates, so tell us about. Let's get off of all that Awardi stuff.

So we weren't going to talk about that, but there you go.

But I think it's interesting because it kind of gives people a bit of an understanding about where you've come from and the stuff you've gone through. But also. But I think we do have quite a lot of shared journey of the different things we've done to get to where we are and.

And the way that we view the world, that you don't. You don't have to be perfect. You just have to. I was thinking this morning, actually, so my brain's going on different tangents today.

I was thinking this morning as I was getting ready, is that I literally like all this. I keep seeing this, the phrase of imperfect, no input, no. What's it called? Imperfect perfection. And I was thinking, I need.

I need to actually do an episode on the imperfection of imperfection. Because, like, I literally, some days I struggle just to be imperfect.

You know what I Mean, because I think it's, you know, even when you talk about this, like, imperfect, perfect. Is it imperfect perfection? Yeah, something is that, isn't it? Because you try. Everyone's going for perfection.

Sorry, brain's literally not working today. I'm talking myself out of what I'm trying to say. But that.

But I literally, even imperfect perfection sometimes can be quite hard because you're still trying to achieve perfection. And I've just decided I'm just going to go for imperfect imperfection or something because it's just.

Yeah, it's a lot of pressure we put on ourselves.

Kerry Beavis:

Oh, so much pressure. And there's something I say to Maddox which sounds a bit cliche. Oh, no, I can't remember what I say now. Oh, God, what do I say to him?

Oh, my gosh, the hormones. You know, like they say, practice makes perfect. So it's like practice makes progress rather than trying to, like, just be living perfect. Just some.

One little thing every day towards your bigger vision is better than nothing. And I have to remind myself that, like, yeah, that 1% every day, like, brilliant. I've done this today.

This day, you'll gradually go off course to where you want to be. But we just have this thing, we have to try and do it all and it all has to be like, top level.

But when in reality, we haven't got millions of people watching our every move and we're not going to end up in the tabloids to be. You've done this wrong. And we just like, why do we put so much pressure on ourselves?

Sue Davies:

We just have to remember that all those like.

And it's funny we were saying earlier, weren't we, about, you know, when you look online at everyone's doing, everything's so great and actually mostly it is just a show and it is just like the analogy, like June, like, with some of the hypnotherapy stuff I do about, like, highlight reel. And it is. And like you're just seeing the high spots, you know, I mean, you were saying to me just, oh, you saw me what?

We, like professional beauty with all the photos and stuff and it's like, oh, you know, like, you look famous. But it's like when I was just like, it was just because it's people I know hate take a photograph.

But when you put them all together, it looks like I've sort of been everywhere, met everyone and done a whole lot of people I didn't meet, but I wanted to see. But it. But it's. It is just a moment. But in Actual fact, I came back from professional beauty. I don't know how I drove home. I was so exhausted.

I've done three days of people in because I've been down in Kent beforehand and I was exhausted when I left. I could barely speak and. And yet. So just because I got a smile on my face doesn't mean I'm having.

I mean, I was having a nice time, but it doesn't mean I was having a time that was a value to my mental space, because it really wasn't. I had to take a day out after the show to kind of back in my headspace.

Kerry Beavis:

Social hangover.

Sue Davies:

Yeah.

Kerry Beavis:

Yeah. I get huge as I've got older, like the social. And I think since, like, oh, dare I say it, the COVID my social hangovers are much worse.

Like, if I'm with a lot of people, I have to know I've got to have the next day to just decompress, regulate my nervous system again and just go for a walk.

Sue Davies:

Yeah. I didn't even know there was a thing called a special hangover. That's. But that's it. That's what.

But I was experiencing a social hangover by Saturday lunchtime because I'd been.

Kerry Beavis:

And it's hard.

Sue Davies:

Yeah. I saw my best friend on Friday night from about half past three to about 11 o'clock on Friday. Then I was up and saw.

And like, when I come down to Kent now I have like a. It's like a Sue Holds Court at Blue Water. And I literally just have one friend after another after another.

And so I did that all morning into the early afternoon, just seeing people and then went straight to London and then met all the girls and had dinner and. And was like seven people for dinner. And it was. And then straight into the show.

Kerry Beavis:

I don't think I couldn't cope with three days of people in.

Sue Davies:

No, I was. I literally was over peopled. I just was like, I can't do this.

Kerry Beavis:

Yeah. I get like. Yeah, but it's understanding that you feel like that and going.

Rather than trying to go right next down and be really proactive, then going right. Let's reset because my nervous system's up here. Let me just decompress and just do whatever it.

I don't know, meditation, journaling, walking, whatever your thing is. I don't know.

Sue Davies:

Yeah.

Kerry Beavis:

To build your cut back up again.

Sue Davies:

Like, so Monday, I did do. I did do some work. I'm not. I'm not gonna lie, I. I planned to do nothing.

And then I was like, actually, so I did Some really low level maintenance needed to be done.

A couple of social media posts and things like that and just sort of like catching up on the, the PB socials and all the tags and all of that kind of varied stuff I could do from the sofa and. But I did. I just sat and chilled all day. Didn't really do anything. Took the dogs out for a walk.

Actually I don't even have to the dogs out for a walk. I don't think I even took dogs out for a while, which just did a lot of nothing really. And did a bit of that.

Kerry Beavis:

Yeah, you need it. Yeah, yeah, exactly. I think nothing time, like we always think, oh, nothing time. You're like lazy, you should feel guilty.

But I think nothing time is actually really important because you need to switch off and sometimes you can get your best ideas because you're refreshing, you're charging up your batteries, you're just on charge.

Sue Davies:

And also when you're relaxed like that, that's when the delta waves happen, isn't it? It's like when you're. When you are in that chill zone, that's when your brain is able to just when you haven't got anything else going in your head.

Kerry Beavis:

Yeah, yeah.

Sue Davies:

Then. Then you can have some new thoughts of new rabbit holes that you can go down to me make a note of that one to go and like research heavily later.

Yeah. Anyway, so sorry, another digression. So back to. To Pilates. So you're going to be teaching reformer Pilates and I've never really. I haven't.

Although I've got a reformer. I've not done a lot of. I've not done a lot of it. I just sort of used to do it at home and had a video to watch, but.

And I've tried Pilates, but what are the. So that's now very much the foundation of a lot of what you do, isn't it? It's Pilates. So what are the benefits? Like anyone listening? What can.

Kerry Beavis:

Yeah, what can.

Sue Davies:

Can they use Pilates for if they've never done it?

Kerry Beavis:

Well, I, I actually got into Pilates being a beauty therapist and I hurt my back so much working in a spa. I couldn't sit. I couldn't stand for more than five minutes.

It was awful from doing so much massage and I remember my doctor or my physio saying, you need to do Pilates. So I started doing it and I fell in love with it because it's not just, yes, it's an exercise, but it allows you.

So it helps for therapists your body is your tool and if you ain't looking after it, it's going to give up on you at some point, number one. So it helps obviously strengthen all of your core, your back, helps you with your posture, which also you need.

If you're constantly like this, then that actually can even affect like the waves to your brain for you, like your spinal column. So if you constantly hunch over, you'll get the good energy and all the circulation to your brain better.

But also it allows you to switch off because you're thinking, I've got pull up this, pull in this move and breathe. You become really mindful with it.

So you can actually, it allows you to switch off everything that's going out here and come back in to your body to actually feel like that connection again.

And it's amazing how many people don't have a connection to their body because you're constantly living out here to then bring it back in and go, right, how does this feel? How am I feeling in my body? But it's just great for just general mental well being and obviously making you, making you strong, like flexible strong.

And Joseph Pilates always says, like, you're only as old as your spine. And having seen my mum now that's got osteoporosis and has fractured her spine twice in the last six months from making the bed.

Yeah, yeah, she was doing other things. But the thing that did it was putting the duvet cover in and doing too much.

Makes you realize how blooming, you know, precious your body is and how you got to look after it. Because I don't want that, I don't want that to happen to me. You know, she stopped taking her medications and stuff.

There was lots of other reasons but that it happened. But yeah, it just, oh, it's just brilliant. And it's different from yoga because people go, what's the difference?

So yoga is preparing your body for like meditation. It's been around thousands of years. So it's working on your flexibility again coming in.

But it's preparing your body for meditation and it's a lifestyle, whereas exercise. Pilates is an exercise that was brought about by Joseph Pilates. He used to do rehab for soldiers in the war on beds. And that's where it started from.

German guy and he used to just have this control ology it used to be called, because it's controlling your body. And then I, I know I'm on a roll now, but I used to tell all my massage clients, you need to do Pilates, you need to Do Pilates.

And then I thought, hold on a minute, I'm telling everyone to go to Pilates. So that's when I decided to train in it.

So then they didn't have to go elsewhere and come to me for a massage and I'd help them with their back pain and posture and stuff. So that's why I sort of trained 12 years ago as a Pilates instructor. So I've done it a long time.

Sue Davies:

Yeah, yeah, I know. And I think it is, I think because Pilates, like, I mean I have done it.

I've done classes a couple of times that were just like stand up Pilates and that's obviously very much. Well, I think all of Pilates is very much about core strength, isn't it? And about engaging the core.

Kerry Beavis:

Yeah.

Sue Davies:

So that is great especially, especially for us ladies because engaging the core can help with all your pelvic floor and all that kind of stuff as well, which is good. But. So you either get that version of Pilates or what? I mean, I remember when I first got my, my refer and it's only when it was.

I can't remember who makes it. It's like QVC version. It's not the big wooden frame one because you get one that looks like a four poster bed, don't you?

Kerry Beavis:

Yeah, that's a Cadillac.

Sue Davies:

And then. But the one I've got is just sort of like a fold out version. It goes on the floor.

But when I got it, I mean my everybody that came to the house was like, Jesus, what, what are you doing on that? Because it's got like, it's got furry cuffs and things on my reformer. I really need to get it out. But it's so big, it's like trying. Yeah, yeah.

So because it's about, I think it must be about 7 foot long, 8 foot long, something like that.

Kerry Beavis:

Yeah, they're massive and they're heavy as well.

Sue Davies:

Yeah. And it does all fold up and it can go under the bed. But like then when you want to put it out it's like, where's that going?

Yeah, I might see if I can dig it out because I've got somewhere I can put it at the moment actually. But, but they're so good and I like. Because it's just sort of like a lot of. It's quite passive, isn't it?

On the reform you don't really feel, you know, you can feel it in your core but you haven't got to work at it in the same way that like, you know, this morning I was out having a run, you got to work hard at that and it's, it's exhausting. But Pilates isn't like that, is it? Pilates? It's quite a gentle. Any age.

Kerry Beavis:

Any, any age. Yeah.

It can be like I've, I've taught people that literally couldn't get on the floor at retirement villages all the way to like dancers that can get their leg up here it is for everyone.

And I think if you look online, all you see at the minute is like when you look at Pilates, these little slim 20 year olds in crop tops and leggings and you feel like you have to be like, like that. But it is literally for everybody. And I think if you're doing it properly and you've got a good instructor, it's blooming humbling because if you.

One movement might look really simple and you think, oh, this is boring. But if you're engaging what you should be engaging, even a simple movement like lifting your arm up could really like, you really feel it work.

It's like working the little deep you didn't know you had. It's. Yeah, it's brilliant. I love it.

Sue Davies:

So. Yeah, I know, yes. So you're going back into the class to teach that and. Which is going to be interesting, isn't it? It's. But you're.

But it'll be fine though, won't it? Because you do. Because fundamentally you know what you're doing.

Kerry Beavis:

I do. I just need to remind myself that because I'm really nervous.

Sue Davies:

Oh don't. Maybe you should come and have some sessions. But it, but I think it's really good to kind of. But it's good to challenge yourself, isn't it?

And to, to take things in a new direction and obviously people that know you and when they see your name on here are going to go, oh, it's Kerry. Oh, abundant therapist thing. And obviously you're not, you're not doing that anymore. So now. So alongside Pilates, what other things are you doing?

Kerry Beavis:

So I've started with Balanced with Kerry. This is what I called it.

You know, you start thinking, I've got a business name now I've got to literally start from scratch all over again and practice what I preach. So I've got my balance with Kerry which is doing the Pilates online zoom one to ones.

I've got a membership online membership now as well called the Balance Sanction luxury. So that is again it's. I wanted to make like self care accessible for business owners for any women that kind of say, I Haven't got the time.

The thing is when we say we haven't got the time, it's just that we're not making ourselves a priority like.

And I get it sometimes, you know, I've got elderly parents, I've got an eight year old child, I've got husband that goes off on adventures with his ADHD time blindness. So I'm trying to manage a lot. And sometimes self care goes out the window, doesn't it? If you've got different things going on.

But just allow making yourself like have 20 minutes every day to, to help balance you out. To balance like your regular, your nervous system is what I'm sort of more sort of about.

So whether that's through making yourself stronger through mind, body and soul. Yes.

So whether that's through movement for your body, doing things for your mind like meditation and then doing things for your soul, like kind of connecting back into your intuition and your feminine energy and kind of going where am I out of alignment? All of these things help you feel more balanced. I'm not saying you're gonna have all your. I swear on this, I don't know you can.

Sue Davies:

It goes out. Not for kids.

Kerry Beavis:

So you can swear it's not like I've got all my together and life is balanced. But you have to feel an inner harmony to try and balance everything else, if that makes sense. So that's where I'm going.

I'm going to be doing workshops and women's circles, you know, like manifestation circles and workshops and retreats. That's where we're going with it. Yeah, it's all still.

It only started in November so I'm still, I'm layering up, building up the pace that I can without being burnt out and overwhelmed basically, isn't it?

Sue Davies:

It's like, you know, we were talking about me before we started recording about, you know, like we haven't seen each other probably for a year and it's like, you know, it's what you've been up to and it's like both of us are in this kind of where we both sort of hit that overwhelm last year and both needed to take some time out and it is, I think that kind of rebuilding and like coming back and recognizing actually like, you know, there's a lot of things I, I probably should be doing or I could be doing every day. But I'm choosing to take it slowly because I know that if I, if I go in hell forever, I'm literally going to burn myself out again.

So it's Just recognizing, isn't it?

And I think when, if you have a salon and you're trying to do other stuff and I think like now there's this, there's so much emphasis on, you know, even if you've got a successful salon, I mean I'm sure even though you're not sitting right in industry anymore, you can still see the effects of everything that's happening with like the national insurance contributions and salons going from employed to self employed models. And there's just, there's just like a, there's a lot of stuff going on and there's a lot of people that are struggling financially.

Obviously there's salons that aren't struggling, but there's, there's a big mass of people that are having a lot of problems and I think, you know, so that puts you in a place where, you know, you've got to keep on going, doing what you're doing, but you've got to add something else into it to get your, to get your financials up. And so that's.

Yeah, so I think at the moment we're like on the precipice of like a huge amount of burnout in the industry and are gonna just take, take on more and more and more.

And as you and like, you know, like with yourself, you know, like, you know, you're looking after Maddox, you're looking after your mum and dad, you, you know, you've still got a house to run and a husband to, to manage, say look after, they should be able to look after themselves but they, they have to be assisted in that journey. Don't. Yes.

So you know, see you've already got like, you know, just before you even open the door to your business, you've got like probably four plates spinning and then you go, okay, now I'm going to open my laptop and just, yeah, let's go down that road. And then all of a sudden, yeah, and if you've got, if you've got a, like a functioning like you know, premises business run like running business.

No, I can't see the word premises run. No. Oh, you know what I mean? Salon.

Kerry Beavis:

Yeah, yeah, I know what you mean. Yeah.

Sue Davies:

I love menopause.

Kerry Beavis:

Oh my God in me this bloody perimenopause.

Sue Davies:

Great. Yeah, well I'm post menopause and I'm still like it and I'm HRT and I still just go blurgh.

I used to try to bring it all out and I've just stopped now because I feel it's a mirror to all the other women out there, that we're all going through it. Oh, my God, my words.

Kerry Beavis:

Yeah, Yeah. I don't even, like, I can't tell my ass from the elbow sometimes when I'm trying to teach. Like, it's just, just. Oh, God.

Sue Davies:

Yeah, yeah. I just have to stop sometimes and just go, there's nothing there. It's literally, it's empty.

But when you throw in like trying to run a salon and then you start adding in because, I mean, that's like, that's a whole barrel of fun on its own. And then you add in trying to bring in another income, like another income stream, which is, you know, we are. We're so heavily encouraged to do.

And I think, you know, we were talking about me about like recurring revenue and all that, that kind of passive income and all of those things. And, you know, we're all kind of.

We'd all love to have that and we'd all love to have, you know, £2,000 a day coming into our business while we're asleep. How amazing would it be?

Or even £500 a day coming into our business while we say, but even ten pounds a day for our business while we sleep would be nice. But getting. But putting all those ducks in a row to make that happen involves tech, which for many, many people is an overwhelm in itself.

But then it's also time it takes to do it. It's like there's. There's so much to it, isn't there? And I think that, you know, we really need to.

Kerry Beavis:

Yeah. And your, Your soldier dream with having this online. I mean, I've had an online business since Maddox was born. Sort of nine months into it.

So seven years I've been playing around with online businesses. And it isn't passive, really, because you can't just put out a course and hope everyone will come.

It's like you have to learn about marketing it, you have to create it, you have to market it every day to make sure people are buying it. It.

Sue Davies:

Yes.

Kerry Beavis:

It isn't really passive ever. Like, you can just forget about it unless you've got a massive following.

There was even a girl on Tick Tock that had a million followers, put out some like, thing. She was selling like a T shirt and not one sold. She didn't just have one. And so even your followers don't, like, you get this thing.

Like you've got to have a big audience. Got a big audience.

But with this pressure that you've got to have online, add this loads of followers, you just Gotta have the right thing, be consistent and have the followers.

Sue Davies:

That actually connect with you and the right followers.

Kerry Beavis:

Don't be buying them.

Sue Davies:

Yeah, don't buy them and don't. And, and also one of the things that I'm sure you'll have an opinion about this and hopefully it's the same opinion as mine.

If it's not, we can talk about that. But, but this thing, and I'm still, and I can't believe I still see it is like the like ladder and.

Kerry Beavis:

Say that, no, don't do it, do not go.

Sue Davies:

Why are you doing that? No, because so many like therapist groups and it's like, no, just stop.

Because why do you want, you know, you're based in, I don't know, Kent, what you're, you're going on, you're going to go and like you're. Because you're damaging each other's businesses. Stop that.

If you've got, if you've got businesses around you that are like within a 10 mile radius of you, which is probably how, how far most clients would travel maximum for most, most in. For most of the services we provide, you're looking at probably about a 10 mile radius.

So if you're liking businesses that are outside of that and they're liking you, then you're, you're just diluting what goes out on Facebook or Instagram. Stop.

Kerry Beavis:

100. Yeah, I mean I, I trained as a social media manager a while ago, so I've, I've got that training.

I used to be a social media manager as well that a few years. I still do it.

And when you have people, you're in an audience that doesn't engage your algorithm, they won't push yourself out, they won't push your stuff out to new people because no one cares. So why do I want to. And I've even had people go, oh, like my page. And I've gone. But I'm not ever gonna. I don't like your.

No, I don't say I don't like your stuff, but I'm not interested in your stuff. So it's gonna harm your algorithm. So there's no point.

Sue Davies:

Yeah, really.

I mean, you know, the key to it is like on Instagram, you're better off having 50 followers that connect with you than a thousand followers that you have no idea who they are and they have no idea who you are. Like you. Because someone suggested it.

Kerry Beavis:

Exactly. Unless you've got an online business, then yeah, you're more open to it. But if you're actually like you can only have so far. There's no point.

The thing that I'm doing really actively now because I've got to get out into my community back again from where I want to host these retreats. So I'm like, right, I can't just be online now. I need to get out. People know about me again is like networking events.

We've got loads around here and just to those and making connections with other businesses. Oh, we could collab or let's do this gold dust. Don't be scared of them because we've got. There are. They are great.

They are suit and pick yourself anymore. They.

Sue Davies:

Yeah, they really. I know it's funny. You've got to get those. I've just. I've just started. I've. I've been sort of like in the periphery, you know, it's.

I've been one of those followers that's just sort of sitting watching with business women in for about two and a half years and I keep watching them and. And they are purely a female networking. There's a. There's some meetups, but there's also. There's online. There's.

I think there's online meetings probably nearly every day across the month, depending on what region.

But if you're a national business or an online business, then you can go to any of those meetings because obviously it's online and it just goes everywhere. And then a little while ago I was chatting with Michelle, who's the owner and. And she.

She'd been asking for people to host networking for her, like the online network groups. So. Oh yes, I've just started last month. I just started with really random selection of places I'm covering. So I do Norfolk, Suffolk and Wales.

It's like the furthest east and the furthest west. I have no. She's Welsh so I think she didn't find it that peculiar. But I. I just. I do find it a little peculiar. So Welsh people.

I apologize for having sort of an English person money in the Welsh thing, but that's how it is at the moment. Yeah. So I'm doing like. I'm doing monthly online meetups for her and.

And there's no pitch you can talk about your business if you want to talk about your business, or you can just say hello and sit and listen. But it's just a conversation and it's a bit like, you know, like we're doing today. It's like, you know, tell us about yourself and then have a chat.

But it's like a two, like. So my One's next Friday. But they, but it's brilliant bit of networking they got.

They're doing a big thing tomorrow for International Women's Day which sadly I can't go to. But.

But it's a really good way to do it and it's like an online networking is just so easy because you can literally just sit with a cup of tea on your sofa stuff. Yeah. But. But the real life, the real life networking is, you know, find a nice networking group to go to. They're not all. I mean you've got.

I can't remember what the big organization is. I mean there's.

There's a few, isn't there, that are like big national networking organizations where you do have to stand up and do your 60 second pitch. There's an awful lot more and I think especially the female led groups are far less like that.

Kerry Beavis:

Oh yeah. I mean we've got one around here. It's more co working. So they did it the other day. I couldn't go. And they did some pottery.

So they did some co working together and then they did some pottery. Like it was just really nice.

Sue Davies:

That's why I can't go to International Women's Day tomorrow because I've got my pottery classes starting. I'm so excited and I'm going for throw down tomorrow. Yay.

Kerry Beavis:

Me and Maddox, my little boy. We love that program.

Sue Davies:

I know. I can't wait for the final. I'm so. It's like, who's gonna win? I think. I think he should be. I think it should be James on this series. It's like.

Yeah, well we'll see what happens, aren't we?

Kerry Beavis:

But I haven't even been watching the new series. Yeah.

Sue Davies:

Where's the final on Sunday?

Kerry Beavis:

Right. I'm going on catch up.

Sue Davies:

You've got something to do. Yeah.

Kerry Beavis:

Well, there you go. I won't.

Sue Davies:

It has been good. It's been really good. Keeps cried a lot as always. But it's. Yeah, but that sounds like. That sounds like a really good networking meeting.

Kerry Beavis:

Yeah, they're really good. And she does different like locations around the area. So you go to different coffee shops and. And it is. It's just.

You do have to get yourself out there really. And it's scary. But it is scary.

Sue Davies:

Yeah. There's a. There's another. There's an. In real life one I go to locally. That's.

We've got a community pub and there's a web developer who set up a business networking. But. And that is. That's just sort of like a. If you're working from home, come along.

Even if you work for a big corporation or whatever, come along because you need to get out and be social. But it is also, it is aimed at business networking. So I'm actually doing a talk there this month. That's exciting.

I know, but much like you do in your Reformer Pilates, I'm like, oh, my God. And the ridiculous thing is I just went and did virtually what I'm going to talk about.

I've literally just done online for Louise Sells, actually in her membership. And I just did last day, just did like a lunchtime learning thing with them where I covered the same thing.

Didn't bat an eye because I'm online and I'm just sitting on, on zoom effectively. And it's like. And it's doing this. But now I've got to actually go and present and it's like, oh my God, do I need to get my screener?

I mean, it's not in a pub. There's probably only half a dozen of us there. But it's really thrown me because I don't, I don't know, I.

It's like I feel like I've forgotten how to teach in a class.

Kerry Beavis:

Oh, God.

Sue Davies:

But it isn't a classroom, we're in a pub. It's like.

Kerry Beavis:

And you know, once you start, you'll be all right and you still think what's going to be. What is the worst that's going to happen? Even if you have to read it all off your notes. You read it off your blooming notes. Like, it's fine, it's.

Sue Davies:

And it's like, but I've got a whole PowerPoint. But I had to talk, I did. Was a 45 minute talk and I don't think I really need to do that when there's like half a dozen of us sitting in a pub.

Really. So now I've got, Now, now my head's going, what am I going to do? I've got a pair that back. What am I going to drop? Oh, I know.

Kerry Beavis:

Do it and. And afterwards you'll get that buzz, you know when you've done it and you're like, oh, that was nowhere near as bad as I thought and I loved it.

And what was I worried about?

Sue Davies:

Like, yeah, let me. Another network meeting. I know there's. I went to one near me. They, they. Well, I think they've moved it.

I've sort of, I've kind of ducked out of it because I think where I, I started going last summer When I didn't really know what I was doing.

And I got there and there was like 50 people in the room and it was one of these, like, if everyone can stand up and they only allow you 30 seconds, can you stand up and do 30 seconds? And I, and I actually did just go, no, I can't do it. And I. And I stopped myself from standing up because I, I didn't know. I didn't really know.

I didn't know what I was. And I think I've got a lot of hats I wear and I didn't know what hat I wanted to wear there.

And I was going, oh, yeah, I do, I do that and I do, you know, and I was talking to people and it's like when it got to the pitch, I'm like, I can't, I don't actually know. And I could feel the anxiety starting and was like, no, don't do it. You're just gonna. So you're just gonna embarrass yourself.

So when he got to my school and there was quite. Unfortunately there'd been quite a few people before me that said, oh, no, I'm not going to stand up today. So that made me feel a bit better.

But it was, but that was a hard one. But they're like a real.

They're like really serious networking group and it's like everyone turns up in their T shirts with their brands on and everything. And it's like that, that's quite a sort of old school networking. And the Federation of Small Businesses are very involved in it.

And I really do need to go back because I need, like, I'm in a different mind. I'm in a different mind space now because that was when I was doing through that burnout stuff. And I don't really know why I made myself do it.

I just felt like I should.

Kerry Beavis:

This is it. It's the should, isn't it? Like I've always seen, like, when you feel like you should do something, you've got to ask yourself, yeah, do I really?

You know.

Sue Davies:

Yeah. He just made me feel like, just like crap for the whole. Yeah. I came out and I just wanted to cry. It was just.

And there was a really lovely lady there who just sort of. I think she realized when we were all back talking again and I was about to leave and she went, are you not coming back in?

I was like, no, I'm just gonna go home. I think she's like, no, come with me, come on. Like, come and sit down. And she was so lovely, really Nice lady. Yeah.

Then I've just not been back because I think. I think I did. I just felt a bit like, oh, cringe. It was just, like, really embarrassing. And I didn't do anything to embarrass.

I just didn't do anything.

Kerry Beavis:

And I think you put. You put everyone else on this pedestal that they're all so much more successful than you and they're doing this. They've got their stuff together.

And then you feel like you've got to stand up and go, well, I don't even know what I'm doing. But there was a point we have to remind ourselves, even the Amazon person, whatever his name is, he started off with zero.

He started off in his garage. Yeah. He started off with zero followers and not one sale. Like, but we forget that. We just look at where they are going. I'm not like that. I'm crap.

Sue Davies:

That's it. And even, you know, you look at Branson, you know, I mean, how many failures has he had? And. Oh, God, yeah. And. And Steven Bartlett.

Kerry Beavis:

Sorry. He doesn't let them define him. He doesn't let them define him. He had the bride thing, he had them, the makeup.

He just goes, oh, well, and carries on and no one even thinks about, oh, what a failure he is.

Sue Davies:

No, it's just there's a really interesting piece in Stephen Bartlett's Diary of a CEO book. Have you read it? And that he talks about the Japanese car company where they actually have a department of failure.

And I just love it because it's like, we should. We should be striving to fail because, like, and it's so true. Like, when you. When you fail is where you learn everything.

When you succeed, you don't learn the lesson. You just. You just carry on. Well, you learn that you've succeeded, so you just carry on doing that. But I think those, all of those I've had.

I've had so many failures, massive failures at different things. You could look at that as a failure of, like, I didn't stand up and do my networking and I didn't stand up and do my pitch.

But then I think if I'd have done that that day, I think I probably would have had an anxiety attack or something. I think it. It would have been too much in my brain. Just went, no, just don't do that to yourself.

So it's like, lesson from that is like, you know, don't. That. Don't push yourself when you don't need to. You know, this isn't the place that today. And be okay.

Kerry Beavis:

Yeah. And women work so differently to men.

Like, men have this like grind, you know, they can that masculine energy which I think we need to apply into our businesses that just logical get on and do it. But as women, we do also need to work slightly different. We have, our cycles are different.

We are, we have to honor how we're feeling throughout the month. Sit back and go with intuition. That was one of our biggest things is our intuition and filling in flow.

When you try and force it and go into this hustle mode, then it all just goes to pot as well.

Sue Davies:

I think that's so important, isn't it? And when you get your self care right it. Yeah. And I think when you, or when you, when you get it wrong, you then realize the consequences.

And I think that's a difficult thing.

And I think that, that the biggest failure any of us can ever make really is not looking after ourselves and not feeling our own cup first and all of that. You know, put the air mask on first. You've got, you've got to look after you before you look after anybody else.

Because if you're depleted and unable to, then you can't help anybody. Whether it's your family, your husband, your clients, your, you know who, whoever is going to need you. If it's that old, you know, the old lady.

No in a good place, then you know you're not gonna. If you can't bend over to pick up her money that she dropped because she's 80 and she really can't bend over.

Kerry Beavis:

You'Re both just stuck.

Sue Davies:

Yeah, you're both gonna be stuck kind like. No, sorry, we need someone else now. So let me. So tell me as well, like the, like the binaural beats. It was.

I know we thought we did sort of like touching it briefly. So what does. So what does that do to you when you have that binaural beat thing? Sorry. Just because I know you do listen. So do you use that?

Kerry Beavis:

Yeah, I don't so much listen to it my Pilates. I listen into it in my meditations. And when I'm writing out any meditations, like I don't create the bio, I don't create the beats.

I'm like, get them and buy them off different platforms. But the idea being like, so when you go to sleep, your brain goes into this like certain like wave pattern, if you like.

So that's when you're more receptive to ideas and you're more open. Like your brain goes into the subconscious, if that makes sense. You go from the conscious subconscious.

So Listening to these different types of music. And I listen to a lot when I'm working. Like I'll go on YouTube and play like focus. I can never say the word binaural beats.

And it does, it just sort of does something to your brain to just calm it down. Because we all vibrate. Everything has an energy and vibrates. It's a science. It's not woo woo, it's actually what happens.

So it just helps regulate those brain waves.

And then when you're going to sleep, when you're waking up, you're in a deeper level of subconscious state and that's when you're more receptive to like subliminal messages and things like that. So if you play subliminal messages during those times or meditate during those times, like you can take on board because you've got.

Your brain doesn't know the difference between reality or almost like a daydream if you like. So it's a really good time to do that visualizing and think, how am I going to start my day?

I'm going to be like this, I'm going to be like that, I'm going to feel like this, I'm going to achieve this. And it just helps you feel in a better place when you actually get up.

And having a morning routine even for 10 minutes can just change how you do your day. Like getting up in a rush like can really affect you.

Sue Davies:

So what is the ideal? Obviously everyone could take like a bit of it or they can do all of it.

But just to start working towards what would be the ideal 10 minute routine when you get up in the morning.

Kerry Beavis:

I think actually you need to ask yourself like actually, because what I'd like to do, you might go, oh my God. I don't want to meditate for 10 minutes but actually go, how would.

So if time wasn't an issue, money wasn't an issue, what would I do in the mornings that would make me feel really, really good?

And there's certain, you know, there's certain things like, I mean I can't go for a walk because I've got a child still in bed, but I can go out and stand in the garden and allow the sun and listen to the birds. I like to do in my ideal morning, which I haven't done over the winter because I can't. I just want to be in bed because it's dark.

I like to do some breath work. I like an hour, if I can get up an hour early for everyone else. So I get up at sort of 6ish. Half, half. Five is a push. Can't quite do that.

But I like to do five numbers.

Sue Davies:

Really not a pleasant one to see.

Kerry Beavis:

I tried and I just can't do it because I like to go to bed a bit late. But I like to do some breath work. I'll then like to do some, like, movement.

I've got a shiatsu mat that I might lay on, do some stretching, do maybe a bit of yoga, bit of journaling, sit outside if the weather's all right, a cup of tea or whatever, and do a bit of visualization and just wash my face, take my time with my skincare and just have a really calm morning. And it makes such a difference.

But if I don't have that even 10 minutes getting out of bed while no one's around, and I just think, right, what do I want? What do I need right now? Do I want to sit in silence? Don't want to move? Don't want to read? Do I want to color in? You know what? But nothing.

But staying away from the old phone and the tv.

Sue Davies:

Yeah. I stopped doing the TV when we moved from our family home in Bexley and we went. We had to go into, like, temporary accommodation.

I'd always had the TV on through the kids growing up. We always went on first thing in the morning when we went downstairs, and. And I. And then I didn't have that because I would.

We were living in a strange. Well, it wasn't a strange house. It was just a house that wasn't like our old house. And so TV was in the front room of a really uncomfortable sofa.

And it was just like, I can't have the TV on while I'm making breakfast. It doesn't work.

So I started listening to the radio, which I still do now, and I have the radio on, but the first thing I do is I go, I let the dogs out. And then I always. Even if it's really cold, I will stand at the door and just take it. If it's really cold, it might only be 15 seconds, but on a.

On a morning like it's been today, you know, I'll stand there and just like, you know, do I remember a vet saying years ago, is that, watch how dogs behave because they will go out there, they will. And they'll literally do downward dog and stretch and.

Kerry Beavis:

Yeah.

Sue Davies:

And it just. And just take it. Take note of what the dogs do because, you know, they're getting up from their sleep and watch what they do because they.

They have no one to impress or anything. Do they. They're just doing their thing. Yeah, so I do. I sort of.

And I heard that years ago, so I do kind of go out and I have a big stretch and you know, do. I don't do breath work in. In the way that. Well, no. I mean, I'll probably take a few deep breaths, but I don't do all breath work routine.

Kerry Beavis:

No, it's fine.

Sue Davies:

Yeah, just breathe.

Kerry Beavis:

It's good.

Sue Davies:

Yeah, breathe.

Kerry Beavis:

Yeah.

Sue Davies:

And let it out. And let that breath out. I think this is the thing as well. Is it? I think we as, especially as women, we spend so much time without.

With everything we do on hold while we do stuff for other people. So we do tend to do a lot of like breathing in and then holding that breath and having tension.

You don't realize, until I had a client recently actually just suddenly realized that she could, she could let that breath out and she hadn't realized that she'd held and she'd been holding it for years. And when she realized, she actually let that breath out and let it go. Yeah, it's freeing.

Kerry Beavis:

It is freeing. I do like, I'd like to train in breath work, but at the minute I just do like a Wim Hof and I might do. I might just do one round, I might do three.

Depends on time, what I want to do. But we don't breathe properly at all.

And it's funny you say about the dogs, you know, like what we should do when we get anxious or is actually shake.

Because, you know, you see a dog shake, if they've gone through like a chase or they've been stressed or animals in general, they shake their body to reset their nervous system and that's what we should do. And honestly, I get my little boy. It's really funny when he's having a bit of a little boy meltdown and he's just. Everything's too much.

Go, right, come on, mate. We go to the toilets, wherever we're at, and we shake and we jump and we have a cuddle and it calms him straight down and he's like a new kid.

It regulates him.

Sue Davies:

So it's funny because when this morning I was out, I was doing. I'm really trying to get. I did catch 5k last year and I did really, really well. And I was on the.

I was on the road to like training for my 10k and then I.

I gave myself a hip injury from too much dancing at my niece's wedding and doing flow rider down, down, down, thinking I can do that after too Much mine. Yeah, I know. It's like. Yeah. I mean, I said because I love all that. I don't care.

I like the 20 year olds, 20 year olds all think I'm a bit mental, which is fine. The people at my age just like, why are you doing that to yourself? But it's like, I enjoy myself. Like, why am I not going to dance? I love that song.

So I was off.

Kerry Beavis:

Yeah.

Sue Davies:

But consequently damaged my hip and, and caused a bit of a, an inflammation in my bursa. So I had to stop running for a while.

So I'm, I'm trying to get back into it and like this morning was like such an effort and, and I should have gone. I was doing Tuesday, Thursday, Saturday, and I should have gone yesterday. This is a shooter. I could have gone yesterday.

I didn't because I woke up and was like, oh, no, today's not a day I'm running. But today I ran.

And because I did get, I was like, you know, I, I just, I've got, I've got to get back in the pattern of doing it because I was, I was religious with it last year and I need to get that joy back with it. So I said, I went out this morning. The point of what I'm trying to say is he like, he was doing like the.

I have this guy, Coach Bennett, he's wonderful from like Nike Running Club. And he was like, okay, like where we're going to do a check in through the body.

So he was doing that whole thing of like, you know, make yourself smile, like blow your cheeks out, make yourself smile because it like disengages all of the grimacing and it makes you, and it makes you just relax your face and your head and then just keep shrugging your shoulders. And it is that whole shaking thing of just. Because if you've got tension in your body, shaking your shoulders out will literally release the tension.

Sorry, that was a lot of, a lot of waffle to get to that bit. But, but, but it's so important to do that kind of, you know, that shaky thing is it really does just remove.

Kerry Beavis:

Yeah. And we hold trauma in our bodies, like especially women in hips.

And like you can have people like doing stretching that just want to cry because you're releasing. We, our bodies have memories.

So when you've gone through traumatic time, you might hold it in your chest and then time down the line, you might then suffer with like asthma or just breathing, you know, infections a lot. Because your body stores the traumas. You've got to breathe, move it's so important. I think it's. And that isn't a woo woo thing.

Sue Davies:

It's.

No, you know, but I, I know where I, where I've had a sort of bit of a break and I've been trying to get back into my running for the last few weeks is when I was, when I was running consistently three times a week, every, every week last year. And I got to. I was up to about seven and a half K and my breathing was fine.

And now I noticed today because the coach was going, okay, so let me know how's your breathing? What you doing? And every time they tell me I need to like, what you doing? You're breathing. And I suddenly can't breathe. And I've kind of gone back.

I've gone back to like when I was going through catch 5k and I'm like mouth even again. And I was trying not. And yeah. Oh my goodness me.

So I was like, I was having a real drama with my breathing this morning because I kept overthinking it and was like, how am I breathing the right way? So no, I'm just breathing. Do I need, do I need to think? In through the nose, out through the mouth, what am I doing?

And I, and I overthought it for probably half my run this morning. But it's weird though, isn't it? Yeah. Yeah. And then I couldn't remember how I was supposed to breathe other than in and out.

Kerry Beavis:

I mean, that's the main thing. As long as you're breathing. That's always a good thing. It's a good sign. I mean, I'm not a runner. Oh, I wish I was. It looks so good.

But oh God, I hate it. I just can't.

Sue Davies:

I know, but if you'd have said something to me this time last year. Oh yeah, you're going to be training to attain like you. Well, you're even going to do couch to 5k. I would have laughed.

Kerry Beavis:

It's incredible.

Sue Davies:

No, I do know they were doing a thing on radio too at the engine. It must have been in July. And they did this thing to like get kids active through the summer holidays.

And so they were doing this whole like, oh, I don't know, I can't what they called.

But I had this whole activity thing they were doing of like, you know, just go out and do skipping or to go and do like go and do join couch five kids. And I had this whole program. I thought, you know what, I really ought to do something. And I go to an aqua aerobics class on a Tuesday usually.

And during that night, because it's in a school poll in the summer holidays is closed. So I was like, no, come on, like let's keep the motivation. I'm going to. I'm going to.

I'm going to see if I can do couch 5k through the summer holidays. And really weirdly I actually discovered that I could run. And if I can run Carrie, then anyone can.

I really, I literally have never run in my life other than. I mean I've run for a bus, but that's an effort in my life. And now as I say like this morning I ran. I only did about 25 minutes this morning.

But I'm building back up. I think I've got a 6K run on Sunday. I'm going to have. And then.

But I was at a place where I was about to do an 8k run when this happens and that's my training program. So for the last few weeks since I've been back, I keep having this 8k run that comes at the end of the week and I'm like, no, I can't do that.

Can't do that. Not there yet. So I've gone. So I've taken. Today I was like, no, go back. Just go back a week. Like take a step back to go forward.

And yes, I've like rewound the program and I've gone back one or two weeks I think. So this week I've got a 6k run at the end of the week which I know I can do because I've done a 5k since I've been back. So now I can do it. But it's.

But is it again we come back to that mindset of just like. I know that at this point I know I can't actually cope with putting myself through an 8k.

I know that that isn't somewhere I want to be because mentally of that at the moment are too much.

Kerry Beavis:

Yes.

Sue Davies:

So let's go back somewhere I feel comfortable and we'll and just rebuild because that's all I need to do.

Kerry Beavis:

Yeah, this is it. And you know that you do want to rebuild. You're not going. I'm just going to stay in this little comfort zone.

You're ready to move forward but sometimes you do just have to have a bit of a reset and a stop. And it's not a bad thing if you're not going for the next thing. And the next thing. Yes.

Sue Davies:

Just learn to listen, enjoy it your mind and listen to your body 100.

Kerry Beavis:

And enjoy it as well.

I mean, sometimes you do have to push yourself out your comfort zone, obviously, but, you know, a lot of time, it's just not a lot of time, but it's just nice to just stay where you are, just be happy with where you are. Yeah.

Sue Davies:

It's not always about. About trying to be something more. Sometimes you can just live in the moment and enjoy what you've achieved.

Kerry Beavis:

Yeah, yeah. Always striving for more, aren't we? And sometimes you just got to sit back and look at what we have done. It's brilliant.

Sue Davies:

Yeah, yeah, yeah. I look like an absolute loon because I run on lanes. I wear tire wear, like fluorescent pink everything. So. Like a running prawn.

Kerry Beavis:

So.

Sue Davies:

Okay, I'll take that.

Kerry Beavis:

Thank you.

Sue Davies:

Yeah. Me nice fluorescent pink running tights, and me a nice fluorescent pink top. I do, I do look. I do look a picture, I'm sure, but I don't care.

Kerry Beavis:

Exactly. People can see you. You're not going to get squished on the road.

Sue Davies:

Yeah, absolutely. And I think as well, it's like.

Kerry Beavis:

But.

Sue Davies:

And. And just one of those things that, like. And women particularly, I know we.

We struggle with being out in the public looking like I do when I'm out running. People are really worried about all of the judgment and what people are going to say.

And there are some horrendous things that happens, women while they're out running. People like cat calling, hooting at them and whatever. But I think it's just like, you just have to, like, all the time if. I mean, I've.

I've never had. I did have a situation. I thought someone was hooting at me and I gave them a gesture that wasn't polite.

And then as they went past, realized it was one of my neighbors. I can't believe I just did that. He's a really nice older guy. And it was like, oh, my God, what have I just done? Fortunately, I don't.

Kerry Beavis:

Oh, that's good.

Sue Davies:

I was waving at him and not. Yeah, brilliant. But I think you just have to have the mindset, don't you, with all of it, no matter what you're doing.

And like, when I'm running, it's like, well, I'm doing it and you're not.

If I'm out on the street and you're hooting at me for whatever reason, or you're shouting at me or you're giving me a funny look because I look like a prawn running down the road, whatever it is, is I. You can't be Worried about what all those people are thinking because they're driving past.

It's momentary and, and anything else goes in your head is you're making, like, literally. I had an amazing guy on a few weeks ago called Harold Cooper and he's got this whole thing about it's just your head, it's just your.

Your subconscious making up and. And anything else that you're doing is you thinking about what someone else is thinking about you.

And that when you start rationalizing it in that way, it's ridiculous because you're making. You're imagining the person not real, and then you're imagining what they're thinking in their imaginary head. And when you kind of break it.

Kerry Beavis:

Down, it is, my mum lives her whole life like that and has stopped doing certain things because she's worried about strangers in a fleeting second are going to think of her. And I just think it's exhausting. It's so exhausting thinking like that.

And I think as well, just, well, you know when people are online and you're worried about what people are going to say, Happy people don't bring you down, they cheer you up. And anyone that's more successful than you won't bring you down. So the people that do try and bring you down, they're. They're not even.

They're just jealous. Yeah. It's more. It says more about them than it does you.

Sue Davies:

Absolutely. So let's finish up. So, like on this series, I'm asking everybody for their favorite quotes.

So your favorite quote you gave me is a Henry Ford one, which I absolutely love. So if you'd like to. Can you remember what you put down?

Kerry Beavis:

Because actually, before you said it, I. It comes straight. Well, I hope it's the same one, but it's the Henry Ford. Whether you think you can or whether you think you can't, you're right.

Yeah, yeah. Make sure I've got it right. And it's so true. Like, you're in control. You have choices.

I always believe we have choices in life, how we respond to things. If you say you can't do something, you're going to prove yourself right. And if you think you can, you're gonna prove yourself right. And, And I.

And I think where we are, where you are right now, has been a series of your own choices, sometimes out of your control. Don't get me wrong. And so we have to sometimes take a bit of a hard look at that and go, what choices have I made that haven't helped me?

And then at any point, you can change. You change, you know, right now, minute after this, you know, never too late, isn't it?

Sue Davies:

And I think sometimes, you know, those choices, like you say, sometimes choices are out of your control and you have to make new choices based on choices someone else makes.

Kerry Beavis:

Yes. It's how you respond, isn't it?

Sue Davies:

Because. Yeah, because you're that like you. You still have a choice of how you respond.

If something is out of your control and happens, you still have a choice of how you respond to that situation and whether you stay in something. If you stay in something that isn't serving you and doesn't align with you. Like, you know, we.

We've both, in the last year had to make choices that we thought we had alignment. And then we realize for a lot of reasons that we're not aligned in what we're doing. And so you've got to make sometimes really difficult choices.

Like, you know, I mean, I know we've. We've both kind of moved away from things that have been part of our worlds for a long time. And it's.

And I think sometimes it's refreshing, isn't it, to actually just give yourself that freedom.

Kerry Beavis:

There it is. Yeah, very much so. It really. It really is. And you know, and some things do happen, like, different things that are very traumatic.

And it isn't to say like, oh, just, you know, make the right choice and don't live with the trauma. But it's about, okay, what do I need to do to help me heal from the trauma to be able to move forward?

And it might be a long road, it might not be an easy road, but you can't stay. My thing that I used to do very quickly was I used to become a victim, especially after my trauma after Maddox.

It become my identity and I become a victim of my own trauma that it kept me stuck for many years. Years.

And it was having to understand I've got to make a choice to move away from now, this mentality and heal from the trauma of what happened and not allow that to be who I am, my, you know, my personality, if you like.

Sue Davies:

Yeah.

Kerry Beavis:

So. Yeah, but we have choices. And to be kind to yourself.

Sue Davies:

Yes, absolutely. I think we just. Yeah, we just need to understand that sometimes it's okay.

Firstly, as Lila Tour always says, no is a sentence and it's okay to say it.

Kerry Beavis:

Yeah, 100. Yes.

Sue Davies:

You don't have to expand on it. You can just say no. That's what I did last year. I literally just said no. And just.

Kerry Beavis:

That was it.

Sue Davies:

And I left it There because yeah, that was, that was all I needed to do was just say I'm done and I'm now exited. Yeah, I think, you know, understanding that. And it's about, and it is about self, self care, self protection and, and self growth, isn't it?

Kerry Beavis:

Yeah, yeah. Self belief.

Sue Davies:

Yeah. Self everything.

Kerry Beavis:

Everything. Yeah.

Sue Davies:

So Kerry, how can people contact?

Because I think although you aren't working like directly in the industry and doing like doing industry jobs in the same way that you were, obviously you still, what you are doing, the industry can still connect with you hugely and benefit from. How can they find Balanced with Kerry? Where do they, where do they find you?

Kerry Beavis:

So I am on Instagram with at. I am Kerry Beavis. My website is www. Balancedwithcary.com. so it have. That's constantly evolving and changing. So everything is on there.

And you can also email, email me@hello balancedwithkerry.com and yeah, I'm open to collabing with people, you know, even for. If you're doing retreats and workshops and you think, oh, I need a, an expert for xyz.

And also I'm looking to open up my balance sanctuary to have as a. Something to help therapists to recommend to their clients.

I have it as a kind of an affiliate thing in the future if you kind of like, yeah, my client's got a dodgy neck or they need this, that and the other then to have a library of, of things to help to give you extra services for your clients. But that's sort of to come in the future, which is exciting.

Sue Davies:

That sounds like it'd be really interesting because I think all that stuff is I, I had Amy Bates on last week and she's doing obviously like she's got all of her body image stuff that she does, but she's got a whole now where she's got like a directory of all this other stuff that she does and that she recommends and, and she's got like, you know, like a little bookshelf on there that you all different books that are going to help you with all these different things.

And it isn't again, it's like that whole and that like we come back to what we started with really with like the current experience and the client journey is like when you can recommend to your clients, you know, to go to someone like Amy or to go to someone like Kerry for all of those extra, extra services that are nice extra services and not those type of extra services, we don't want that. But for services that are going to benefit your clients and take them to a different level of self understanding because that's what it's, isn't it?

Kerry Beavis:

Yes, definitely.

Sue Davies:

Yeah, exact. Yeah. Anyway, so we will end the recording there if that's okay and thank you so much for coming on and I don't know.

Yeah, I don't think I've actually got asked. I don't think I've asked any of my questions actually. We've just been sitting chatting which I think is the nicest way.

I've sort of touched on them a little bit. Yeah, I didn't need Graham Norton bit today which is nice though because it's how it should be.

So I'm going to hit the stop and thank you so much for coming on Kerry.

Kerry Beavis:

Thank you.

Sue Davies:

That's okay. So that was Kerry Beavis.

I've come out in the garden because I was just chatting with Kerry and I was saying to you about my mobile home and for anyone watching and maybe just pop over to YouTube if you are listening and then you can see where I do a lot of my recording from. But this is.

Yeah, my mobile home we were just saying is like you know how good it is because it's, it's available to rent and yeah, really great for business retreats and stuff like that. So if you want to have a bit of quiet time away from your business give me a shout because it's a really nice space to be in and.

And today it's just such a lovely day. Beautiful blue skies up in Norfolk and.

Yeah, so then you can come out and sit in this and have some peace and quiet while you sit and plan world domination.

Anyway, so if you're listening on the podcast I'd literally just showed everybody that's watching on the video around just a little, a little panorama of where my caravan is that I do a lot of my recording of my work in because it's just a nice peaceful quiet place to. To come and do stuff. Anyway, that aside. So Kerry, what a lovely conversation and do you know what? And I really didn't.

I had some quite a lot of questions out for and I sort of knew the subjects that she's working on at the moment as I hope it was a really nice, just chilled conversation for you that you got some pointers on a bit of self care and just our thoughts on what we've got. Yeah, it was just sort of more of a sort of like a heartfelt episode. Bit different from what I've been doing lately.

But that's the nice thing with doing this is that Depending on the guest, it either gets like really intense and businessy or like the one with Kerry is just like it's actually just having a cup of tea with a friend and and just passing the time of day and like what we're doing. So I will see you next time. Obviously it's International Women's Day just gone on Saturday and so it's nice to have this whole conversation around.

So much female energy today and I really, really hope you enjoyed it and I will see you next time. Don't forget that the podcast is coming up on the 18th of March. It's going to be a live episode. Details are now on my Facebook.

If you go to my Sue Davies Inspiring Business Excellence page, you'll find an event there which I will be sharing through all of my world and across lots of different places and lots of different groups on Facebook. It's also you can find details on LinkedIn.

There's an event on LinkedIn so do go find out if you haven't got it already, download Clubhouse and go and find inspiring selling professionals on Clubhouse and just ask to join and I will let you in so that you can then come to the live record the 18th March midday clubhouse. I will see you then. Bye for now. Is your salon delivering the exceptional client.

Kerry Beavis:

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Sue Davies:

Thank you for listening to inspiring Salon professionals.

If you've enjoyed the podcast, please do subscribe, leave a review and don't forget, share with your fellow industry professionals and other business owners that you think may enjoy the show. Links and further information can can be found on the Show Notes or on my website, www.sue-davies.com.

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The Inspiring Salon Professionals podcast is hosted by me, Sue Davies, and is produced from start to finish by just me. I love recording the episodes and bringing you current salon industry thoughts, guidance an expert interviews. To help the podcast stay online your contributions are warmly welcomed.
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About the Podcast

Inspiring Salon Professionals
The Podcast to Help Salon Professionals Grow Careers & Businesses
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams.

Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client welcoming space. Some of the areas the podcast will cover are: * Career Development * Mindset * Recruitment and Job Hunting * Inspirational Stories from Experienced Salon Professionals & Owners * Sales & Marketing * Client Experience * Building a Brand * Salon Development * Designing your Workspace * How to Start a Salon Business The podcast covers subjects from the beginning of your career to becoming an award winning business owner and everything in between. Sue Davies is an award winning salon owner and industry professional who has been in the salon industry for 20 plus years and has qualifications in nails, beauty, holistic therapies and the mind changing Control System, as well as an educator and assessor. She has gone from a home/mobile worker to self employed salon based, back home to a purpose built salon cabin and onto salon and academy ownership. Since 2005 Sue has held a few other roles along the way in trade association management, national nail competition management, judging internationally and nationally for practical nail competitions and business categories within the Scratch Stars awards system. Sue has spoken at Professional Beauty events on career development and the journey from mobile/home salon to salon owner and how to make the leap. Between 2020 and 2022 Sue was a co-founder and Deputy Chair of The Federation of Nail Professionals. In 2022 she sold her successful and award winning salon, Gorgeous Nail & Beauty Emporium in Bexley, Kent so she can take new directions within the industry.

In 2023 Sue became co-creator and founder of Salon Education Journal, as Editorial Director. SEJ was an innovative and collaborative education publication with a heavy lean into creating successful salon businesses and academies which was part of a business partnership that has now disbanded.

Sue's current business is Inspiring Business Excellence, of which the ISP podcast is part, which offers business mentoring, client journey/experience guidance and audits as well as helping business owners impactfully address their limiting beliefs with the Control System to make rapid change in confidence, anxiety, overwhelm, and many other mindset challenges. Find out more at www.sue-davies.com.

From time to time there may be the odd explicit word used although generally this should not occur.
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Sue Davies