Mindset Matters: Unleashing Your Confidence for Greater Visibility
Confidence isn't just a trait; it's a skill we need to nurture throughout our careers, especially in the salon industry. In this solo episode, I'll talk about the concept of confidence, particularly how it relates to visibility in our businesses. I frequently encounter salon professionals struggling with self-doubt, whether they’re just starting out or looking to expand their client base. It's all too common to feel overwhelmed by the demands of running a business while simultaneously trying to provide top-notch services to clients. I share personal anecdotes, including my own journey of learning the ins and outs of business management while juggling other responsibilities. The key takeaway? Confidence is a silent force that can influence everything from how we price our services to how we interact with clients. I emphasise the importance of recognising our achievements and understanding that building confidence is a gradual process. By embracing our strengths and learning from our past experiences, we can shift from merely surviving in our businesses to truly thriving and shining in our respective fields. I also discuss practical strategies for enhancing visibility, including the courage to go live on social media and actively promote our services. This episode aims to empower salon professionals to step out of the shadows and confidently showcase their talents to the world.
Self-doubt can be a significant barrier for many salon professionals, and in this episode, I aim to dismantle that barrier by discussing the important link between confidence and visibility. I start by sharing insights from my own experiences, where I learned that confidence doesn’t just appear overnight; it’s cultivated through practice and positive reinforcement. I recount my challenges with imposter syndrome and how comparing ourselves to others on social media can exacerbate feelings of inadequacy. The heart of the discussion revolves around understanding that everyone has their journey, and it’s essential to celebrate our unique paths rather than measuring ourselves against others. I provide actionable tips on how to build a positive mindset, encourage listeners to embrace their individuality, and highlight the importance of creating a supportive community among salon professionals. By creating an environment of collaboration rather than competition, we can uplift one another and collectively work towards greater visibility and success in our careers. This episode is a call to action for all salon professionals to recognise their worth, set realistic goals, and take steps towards becoming more visible in their industry.
Takeaways:
- Confidence isn't just a feeling; it's a skill that requires practice and consistency.
- To truly shine in your business, you must embrace your unique journey and build visibility.
- Your mindset profoundly influences both your confidence and your ability to connect with clients.
- Building confidence often means learning to say 'no' and setting boundaries to protect your well-being.
- Success isn't measured by huge financial goals, but by achieving personal milestones that matter to you.
- Overcoming comparison and imposter syndrome is key to finding your authentic voice in the community where you are building your business.
Links referenced in this episode:
- saviournails.co.uk
- sue-davies.com
- Confidently Visible programme https://www.sue-davies.com/confidently-visible-programme/
Companies mentioned in this episode:
- Saviour Nails
- Salonpreneur Magazine
- The Salon Inspector
Transcript
Welcome to Inspiring Salon Professionals, the podcast that allows every therapist, nail tech and stylist to level up, build their career and reach for their dreams.
Speaker A:Each episode we'll be looking at a different area of the industry and along the way I'll be chatting with salon owners, industry leaders and experts who'll be sharing their stories on how they achieved their goals, made their successes, all to inspire you in your business and career.
Speaker A:I'm Sue Davies, your host, award winning salon owner and industry professional.
Speaker A:Welcome to Inspiring Salon Professionals.
Speaker B:Meet Savior, a luxe, nature inspired brand created to transform damaged nails and irritated skin with ingredients like lavender and mango butter, Saviour's nail and skin restoring balm and oil.
Speaker B:Alleviate nail separation, psoriasis, split nail plates and sore skin.
Speaker B:Why Savior?
Speaker B:Because nails and skin deserve real, lasting transformation.
Speaker B:Inspired by nature, formulated with knowledge, created with experience.
Speaker B:Experience.
Speaker B:Visit saviornails.co.uk and discover the power of Savior.
Speaker B: th May: Speaker A:Hello there and welcome to this week's Inspiring Salon Professionals.
Speaker A:We are going to be talking today, or I'm going to be talking today, about confidence in your business and about building a mindset for success.
Speaker A:And time and again I see, as I often am on all the forums and lots of different forums across the industry and this morning was no different to any other morning.
Speaker A:I look on my Facebook and I see questions of I'm really struggling.
Speaker A:I'm just about to set up a business.
Speaker A:I have no clients, how do I do this?
Speaker A:I don't know what I'm doing, how can I make more money?
Speaker A:How can I get more clients into me?
Speaker A:How can I be more able as a business to promote myself?
Speaker A:And with this comes a lot of confidence issues because you don't know when you start out, you don't know how to run a business unless you've been on a business course, unless you've studied it at school or college or university, or you've watched somebody and had a mentor and then someone that's been a role model for you, you aren't going to have any idea how to run a business.
Speaker A:Now I know when my husband set his business up 30 years ago, I had no idea what to do and I was going to do all of his admin for him and run and run all the business side of it for him while he went out and did the work as a building guy.
Speaker A:That's what he does.
Speaker A:He's in the building trade.
Speaker A:Admin's not his thing.
Speaker A:So I had to pick up that mantle and I started Learning how to do bookkeeping, I started looking at how to, yeah, just how to run a business, what VAT was about, what self employment was about and it was a learning curve.
Speaker A: I started back in, yeah,: Speaker A:But those things kind of led me into a place where by the time I had to run my own business I really had an idea of what I was doing.
Speaker A:I had a good mentor that I watched learn a lot of lessons from.
Speaker A:A lot of lessons of what to do, but also a lot of lessons of how not to do things.
Speaker A:And that's really, really important.
Speaker A:So why this episode today?
Speaker A:And I, I think really is.
Speaker A:If you've listened to the episodes in order, you'll know.
Speaker A:Last week I had Nina Atfield on who I'm working with on Business Connect.
Speaker A:And it's an event that we are pulling together to really focus and help people with these kinds of problems because we know that the industry has flipped.
Speaker A:We've got so many people now that are self employed solopreneurs that have got, you know, that they may be renting space somewhere and they have literally got.
Speaker A:And it is, and it's that that famous catchphrase, all the gear and no idea.
Speaker A:And that leads you to a place of feeling less than.
Speaker A:And it's not your fault, it's no one's fault at all.
Speaker A:It's literally that you're just trying to learn on the job whilst trying to provide the services that you provide to your clients.
Speaker A:You're learning on the job how to also run the business side of things, how to market yourself, how to actually run the operations side of the business.
Speaker A:So all of your inventory and stockholdering, all of your regulatory compliance issues, things that include your tax insurance and your national insurance, all those kinds of areas.
Speaker A:And then there's all of the other bits and pieces that come with trying to promote yourself and all that marketing side and the wonders of social media and all of that stuff.
Speaker A:And then of course there's trying to keep on top of the clients that you've got with diary management and doing the laundry and everything else that goes with running a business.
Speaker A:So it's little wonder that sometimes we get a little bit overwhelmed.
Speaker A:It's little wonder that sometimes we look out onto the wonderful world of social media and think everyone's doing something so much more than I am.
Speaker A:They're all doing so much better than I AM they're all fully booked and I'm not, why can't I be fully booked too?
Speaker A:And so that's what today is about really.
Speaker A:It's about just understanding that confidence is a silent force that influences everything that we do.
Speaker A:It'll influence your pricing, it'll influence how you talk to your clients, how you deal with complaints.
Speaker A:Maybe it will deal with your online visibility.
Speaker A:Something that if you listen to this show, you know, I'm really passionate about and also your overall business growth and growth doesn't need to be, I'm taking, I've got a 5,000 pound month.
Speaker A:I mean, yeah, that's amazing if you can hit those levels.
Speaker A:But for most of us it's just about earning the money to give us the life that we want.
Speaker A:And if having a 5,000 pound month is, if that's what does that for you, then that's great.
Speaker A: But maybe you just need a: Speaker A:Any goal that you're working towards in your business is valid and it's credible and it's your goal and it's your business.
Speaker A:So as much as like, yeah, we can all aspire to hit these huge thousands and thousands of pounds, weeks and months and years, we've also got to bear in mind that when you work at that level, you are putting yourself potentially especially depending what side of the industry you're in.
Speaker A:If you're in a high, a high, high cost service area, like some of the aesthetics areas, then yeah, 5,000 pound months are going to be easy.
Speaker A:If you're in something like nails or lashes, then it's going to be much harder.
Speaker A:And your number of served clients you have to serve to hit those big numbers is going to put you in a place potentially of burnout and that's not what you want.
Speaker A:So as we know, many salon pros know their stuff, but that self doubt sometimes holds you back and this episode is all about giving you a little bit of empowerment just to shift from survival to shining confidently in your space.
Speaker A:And that's going to be, we're going to be talking about visibility and about how you put yourself out there and within the visibility thing, all of that client journey stuff that, that I really, really love and I'm passionate about is where we're going to be talking.
Speaker A:So just, let's just look at confidence.
Speaker A:It is a skill and a practice.
Speaker A:It's not something that you necessarily, and particularly as an adult that you wake up with every morning, how you show up with your energy can change how your clients perceive you.
Speaker A:And that in turn, if your clients perceive you well and they want to come back to you and again and again and again, then that is going to give you more confidence in what you're delivering.
Speaker A:So where confidence can show up is in things like charging your worth and setting out your stall in a way that the clients understand that you have a high quality service that you're going to provide.
Speaker A:And you're going to provide that with integrity, with professionalism and understanding what you do and being able to talk about what it is that you do.
Speaker A:When you have all of those things in play and you put yourself out there as a professional business, then your clients or the potential clients are going to see that you're not just someone that's doing this as a side hustle.
Speaker A:You're not someone that's doing this as just a little bit of a hobby, that you're trying to earn some pin money.
Speaker A:If you're trying to do this as a professional and trying to run a business, you need to tell people that's what you're doing.
Speaker A:There's always going to be clients that are happy to go to people that are running a side hustle and doing a service in a very, very heavily discounted way.
Speaker A:But you're also going to find clients that will pay the money to have a professional service by someone with experience and someone that is confident in what they do.
Speaker A:Confidence also shows up in recommending retail and recommending other services and also in rebooking.
Speaker A:And it's something that, as you know, if you listen to this all the time, I do still serve clients and weirdly at the moment I've got loads of new clients, which is great.
Speaker A:It means that all of my visibility stuff that I'm doing because bear in mind, I don't really advertise anywhere other than my website and Google business profile.
Speaker A:I do virtually nothing online.
Speaker A:I have a presence that is it.
Speaker A:And occasionally I might put something out on my Facebook or my Instagram, but it's rare because it isn't my main focus of my world.
Speaker A:It's something I really love doing still.
Speaker A:I love serving clients and I really feel that with all the things I do, it's nice to keep my finger on the pulse of still being client led.
Speaker A:But this week I had a client in first time client.
Speaker A:She'd inquired a few times about a couple of different things and what would be the recommended service for her.
Speaker A:So I told her exactly what I'd recommend for her.
Speaker A:With confidence all over WhatsApp.
Speaker A:But she's explained to me what her difficulties are.
Speaker A:I've told her exactly what I can do to help her and not only that I'm going to offer her X service, but that I can adapt that service and we'll work on it as we go through her treatment.
Speaker A:I mean, bear in mind I only now provide holistic and massage services.
Speaker A:So what I did was I created a service for her as I was working through, working based on what I could feel and where I felt would be beneficial for her.
Speaker A:So she had a treatment, she booked an aromatherapy massage, but also ended up with a bit of Indian head and a bit of reflexology because that's what helped her.
Speaker A:And you know what, and it still makes my heart soar a little bit when people say things like this to me.
Speaker A:But she actually put her head up partway through like.
Speaker A:So towards the end of her treatment she said, I have to tell you, you have a true gift.
Speaker A:How do your hands know what, where to go and, and what is going to be the best thing?
Speaker A:She said, this is, it's like magic.
Speaker A:And you know, when I've been, I've been doing massage for 20, 23 years and, and I do believe it's something that I do have a gift for and you know, call me big headed, whatever, but I believe that I do, I'm confident in my abilities.
Speaker A:That's what it is.
Speaker A:I'm confident in what I do and what I deliver.
Speaker A:And she can, she could recognize that, she understood that.
Speaker A:And this is just an example of, you know, that client perception of what you deliver, what you put out, how you address people, how you work with people in, when they recognize that true professionalism and your true skill and when they put that back to you.
Speaker A:And she gave me such a lovely review as well.
Speaker A:But you know, but the first thing I do when I'm, you know, we're sort of sorting out her payment, the next thing we do is like, would you like to rebook?
Speaker A:Where, when are you going to rebook?
Speaker A:You know, she'd had an ex, you know, she had in her mind an exceptional experience.
Speaker A:So why would you not convert that into another appointment?
Speaker A:And she did, she had to go home, she needed to go and check something with her partner about when she was available.
Speaker A:And literally 20 minutes later she booked in again for her next appointment.
Speaker A:And it's something that, you know, it's all very well trying to force people to book at the time and with booking systems and people's busy lives quite Often people do want to go away and just, you know, revisit their diary and revisit their plans and check with partners, kids and all that kind of stuff as to what their life is going to look like in two weeks or a month's time.
Speaker A:But those experiences for people are what's really important.
Speaker A:You know, she had, she had a great experience with me because I know how to deliver a great experience.
Speaker A:And understanding that for your clients is really, really important.
Speaker A:And with that, you know, I am probably one of the most expensive masseurs in my area.
Speaker A:But partly that's because I believe I, I am worth that money.
Speaker A:And secondly, it also is a, it's a, a way of deterring people that want a cheap treatment because I don't want to, I don't want those people in my world.
Speaker A:And if you're a professional business salon professional, then I would strongly recommend that you do consider how you charge your worth and do it with confidence, because the people that value those elements will pay for it.
Speaker A:And that's where you want to be.
Speaker A:Confidence also shows up in things like going live or showing your face on your socials.
Speaker A:Now going live for some people is an absolute, absolute terror.
Speaker A:It's something, it's one of their worst fears.
Speaker A:You know, in top 10 of like people's worst fears in the world, many of the people will often say public speaking and that and fall, and going live on socials kind of falls into that realm.
Speaker A:And also even for some, just showing their face falls into that realm because you're putting yourself out there, your head's above the parapet and you are visible as a person, not just as a business.
Speaker A:And I do think it's quite a sad thing really that we have the opportunity with social media to sit behind a logo and sit behind a page and be anonymous because it's that human connection that creates the relationship with your potential clients and with your existing clients and is what makes them want to be long term, loyal clients.
Speaker A:And I'd just add here that and many of you, I mean, it's not something I advertise as I'm sure you know, I get very, very busy doing lots of different things.
Speaker A:And last year I trained in a fantastic system called Control.
Speaker A:And it's, it's like a hypnotherapy service, but it's no chance.
Speaker A:You're like wide awake while I do it.
Speaker A:You can do it remotely over zoom, do it in person if you're near me.
Speaker A:But it's an amazing thing.
Speaker A:And doing this, I've Got a confidently visible program that I have that it's like a consultation, three sessions, and we can get you over these challenges.
Speaker A:It's something I actually really love doing, and I've done quite a few people now.
Speaker A:And I really love helping people with this because I can remember the first time I went live on Facebook and I was actually on holiday in Las Vegas, and there'd been a challenge going on as part of the Salad.
Speaker A:Like the same group that I'm an admin in Southern industry networking group.
Speaker A:There'd been a challenge in there with a wonderful lady called Caroline Turner who was trying to get people to push their boundaries and get.
Speaker A:Get, you know, feel free of all of that fear.
Speaker A:And.
Speaker A:And there was quite a few of us that were doing this challenge with her.
Speaker A:And the first time I did mine, I was.
Speaker A: Vegas, and it must have been: Speaker A:It's just like, what am I doing?
Speaker A:Like, I can't do this.
Speaker A:Anyway, so we had this, like, safe space where we could go live.
Speaker A:And.
Speaker A:And that's what you need, is, like, a safe space.
Speaker A:So, you know, and it doesn't need to be anywhere.
Speaker A:You just need to, you know, create yourself a group that's just private with just you in it, and just get used to pressing that button and going live.
Speaker A:But doing that, it kind of.
Speaker A:It is.
Speaker A:It kind of.
Speaker A:It breaks.
Speaker A:It breaks the fear a little bit.
Speaker A:And each time you do it, it breaks the fear a little more.
Speaker A:You know, even the first time I recorded this podcast, I was really terrified.
Speaker A:So what is going to happen?
Speaker A:What are people going to think?
Speaker A:People going to think about how I sound?
Speaker A:What are people going to think when I make a weird noise or something with my mouth?
Speaker A:And I was.
Speaker A:It's funny, I was talking to someone the other day, and I was saying how it used to take me hours to edit because I'd cut out.
Speaker A:I'd sit and edit every breath out, every silly weird noise that I heard, everything that didn't sound like speech, I'd edit out.
Speaker A:And it would take me hours, but I was.
Speaker A:Because I was so paranoid of what people were going to think.
Speaker A:And, you know, now as I'm coming up to 100 episodes, not that I don't care, but I don't mind.
Speaker A:And, you know, we're all human, and sometimes we make weird noises, and sometimes we breathe heavily, and sometimes our tongue gets stuck to the top of our mouth and makes an odd noise or whatever.
Speaker A:And I Think it's just human.
Speaker A:And it's human to feel concerned about what other people are going to think.
Speaker A:But with the Confidently Visible program, we can kind of remove that very, very rapidly.
Speaker A:So if you are in a place of fear or anxiety or overwhelmed with any of that stuff, just reach out, have a chat.
Speaker A:Because it's something we can, we really can work on together.
Speaker A:And we can work on it.
Speaker A:And quite often, even just in the first session, most of that fear is gonna disappear.
Speaker A:If not most of it, all of it can disappear in that first session.
Speaker A:And then we can just work on strengthening what we do over the remaining sessions.
Speaker A:So that's something to really consider if all of that kind of fear of being out there is a big part of your world.
Speaker A:But one of the last things that comes up with confidence is that ability to say no to clients.
Speaker A:And I think probably as a masseur, you have to develop a.
Speaker A:A very quick gut instinct of when you need to say no.
Speaker A:And there's a lot of ways that you.
Speaker A:There's a lot of reasons that you may need to say no to a client.
Speaker A:It may be that they're trying to push your timeline and trying to make you do late appointments or early morning appointments or work on a day you don't work.
Speaker A:But I think as a masser, we have to divine very quickly whether we have a concerning client.
Speaker A:And I think this is the same.
Speaker A:It goes for the same with wax professionals that provide male services.
Speaker A:And I hate to put this all at the men's door, but generally the concerning clients, apart from people that may be aggressive and verbally aggressive, I mean, obviously women can be very verbally aggressive.
Speaker A:And we see that regularly across the many, many different people talking about the fact they've had clients coming in, shouting the odds at them.
Speaker A:But when it comes down to your safety, you have to learn to say no.
Speaker A:And if a client triggers a gut reaction in you.
Speaker A:I've had somebody recently that's been messaging me asking for deep glute massages for 90 minutes.
Speaker A:That's not normal.
Speaker A:I'm sorry.
Speaker A:It either.
Speaker A:You know, I quite clearly on all of my marketing am a female only massa.
Speaker A:Unless they're known to me.
Speaker A:I don't, I don't.
Speaker A:I work on my own.
Speaker A:I work in a very not remote location.
Speaker A:But I am rural and it's very quiet during the day and I'm not putting myself at risk.
Speaker A:My health and safety risk assessment is that I'm mindful of who comes to my premises.
Speaker A:And with that in mind, I am then able to say no and mean no and not take being pushed around.
Speaker A:And I think we all just have to understand that sometimes if something isn't for you, then say no.
Speaker A:If you don't want to work until 10 o' clock at night, say no.
Speaker A:If you don't want to answer your phone beyond six o' clock, say no and make it very clear.
Speaker A:And if people do not like it, then there will be a business where they will tolerate that or where they're happy to work those hours.
Speaker A:I mean, I've been chatting with someone and she actually, she opens her salon at like 6, 7 o' clock in the morning because it suits her and it suits her clients and she likes being up early.
Speaker A:So there's always going to be a business out there that is happy to work late, that is happy to work evenings.
Speaker A:You know, when I had my kids and they were small, I used to work in a call center for Vodafone.
Speaker A:Be like, good evening, Vodafone Page Talk, sue speaking.
Speaker A:How may I help you?
Speaker A:But that's what.
Speaker A:I did that for a couple of years and I used to work seven till midnight because it fitted in with my kids.
Speaker A:And so if that suits you, then that's fine.
Speaker A:But if it doesn't suit you, you have the permission, ability and you need the confidence to say no.
Speaker A:And all of those things can be dealt with.
Speaker A:Like, you know, if you want to work with me on my confidently visible program, it does work and it will get you beyond all of those worries about saying those things.
Speaker A:Next, we're going to look at mindset.
Speaker A:And mindset comes in.
Speaker A:It is literally how you set your mind to be able to perform the tasks, responsibilities, roles, jobs that you've got to do.
Speaker A:And, and whether you do that with a negative mindset and you, you go in going, oh, it's all so terrible, or you do it positively going, I relish this, I love it.
Speaker A:And if you don't relish and love something, then that negativity can creep in and it can, it can come in many, many different forms and it can just be in a lethargy and just a lack of desire to do stuff.
Speaker A:But it can also come in, in imposter syndrome, where.
Speaker A:And if you don't understand what imposter syndrome is, it's where you kind of look out of the world and believe everybody else is great and that you don't really deserve anything and you aren't really good enough and that whatever you say is not going to be as eloquently put as somebody else, or you're not going to be able to win the clients because that person does a better service than you or anything along those lines.
Speaker A:And it basically is where you feel less than.
Speaker A:That's the crux of it.
Speaker A:And it's something that's really common now we have social media in the way we do.
Speaker A:And especially it's one of the reasons that I tend not to go on Instagram because I just feel it is just so full of the Iams and.
Speaker A:And I think that I am attitude.
Speaker A:It's, you know, it can be amazing, all that fake it till you make it stuff.
Speaker A:And, you know, look at me in my big grand house, but actually rented it off Airbnb for the photo shoot, etc.
Speaker A:It is just shocking to me.
Speaker A:I find it.
Speaker A:Maybe it's just because I'm old, I don't know.
Speaker A:I find it really, really hard to watch.
Speaker A:And I find it really hard to watch the younger generation look at that and think that it's real and think that it's okay and think that's what you should aspire to.
Speaker A:What you need to aspire to is being real, having integrity, being honest and transparent.
Speaker A:And.
Speaker A:And that to me, is the way that you win.
Speaker A:It's the way that you win friends and clients and the world that understands who you are.
Speaker A:When you're putting things out there that aren't really who you are, it just.
Speaker A:And then people come to see you and they find out you're not really what you're purporting to be.
Speaker A:On socials.
Speaker A:I don't.
Speaker A:It is.
Speaker A:Maybe it's just a generational thing.
Speaker A:I don't understand it.
Speaker A:I find it quite hard to watch and to see so many people struggling as a result of that.
Speaker A:And all of that, all of that, like, kind of fakery is what helps people feel that they're an imposter and makes them feel that they're not enough and that they need to be more.
Speaker A:When in actual fact they're actually doing probably a really, really good job.
Speaker A:And they're actually probably a really amazing professional, but they just don't realize it because there's all these people out there pretending.
Speaker A:And this also leads into like, the comparison.
Speaker A:Itis, as I call it, and I'm sure it's a phrase that's been picked up by many people.
Speaker A:But I do think the socials just.
Speaker A:Just encourage you to compare yourself to everybody else.
Speaker A:And I had a friend many years ago and I can remember being at Olympia and I even.
Speaker A:I remember even where we were standing in the show and I, there'd been something going on.
Speaker A:I can't even remember what it was now, but there was something that had been a bit challenging going on.
Speaker A:And she looked at me and she went, but the thing is, sue, you've just got to sell your own boat.
Speaker A:Just don't worry about everybody else on the sea.
Speaker A:Sell your own boat and just ignore everybody else.
Speaker A:And you know what?
Speaker A:And she's still doing that to this day.
Speaker A:She still doesn't katao to anybody else.
Speaker A:And it stays in my mind and, and I, it can be a difficult thing to live by.
Speaker A:And over the years, I've found it really hard to live by that and not, you know, I, I get imposter syndrome regularly over many different things, whether it's personal or work or industry, whatever.
Speaker A:I, I do get everybody.
Speaker A:We're human, we are bound to look at other people and compare ourselves.
Speaker A:We do it to ourselves, you know, just through even, even on sports day, we're automatically, we're going for first, second or third.
Speaker A:And if you come eighth, you're going to compare yourself to the person that came first.
Speaker A:It's just human nature.
Speaker A:But the difference is, is recognizing that they actually, maybe they have a gift for running really fast and you don't, you know, maybe your gift, you know, like, I was never a fast runner, but my gift was I was great on trampoline, I could play netball, I was good at other things, which they weren't good at.
Speaker A:And so all of this comparison stuff is just recognizing the value that you do have and where your, where your skills are and where your areas of excellence are.
Speaker A:And also within this comes perfectionism.
Speaker A:Another problem I suffer with and gives me great procrastination because I like everything to be done.
Speaker A:It's like if I can't start and finish a job in a set time, I won't start it because why would I?
Speaker A:Because if I can't make it perfect in one sitting, it's not good, it's never going to work.
Speaker A:And it's something that we do all strive for.
Speaker A:And another thing that someone of, I've had say to me is, and it, and it is a thing that goes around quite a lot on socials nowadays is like out there, imperfectly out there is better than perfectly not being done kind of thing.
Speaker A:I can't think what the actual phrase is, it's gone from my head, but I'm sure you would have heard something say similar and it's, you know, better and better out there as Imperfect than, you know, sitting on the shelf waiting to be made perfect.
Speaker A:Because we can't all be perfect all the time.
Speaker A:And that's why now I don't edit this podcast to within an inch of its life.
Speaker A:Because it's better that it's out there.
Speaker A:It's better that I can record this.
Speaker A:Like, you know, it's Saturday morning, my husband's out doing.
Speaker A:Filling up a skip, so hopefully he's not making too much noise.
Speaker A:And I've got a gap.
Speaker A:I've got a new client coming in at half 11, and it's now.
Speaker A:Oh, what time is it?
Speaker A:It's now half 10.
Speaker A:And it's like, you know what?
Speaker A:I've got a bit of a limbo time.
Speaker A:I'm just going to go and record the podcast quickly.
Speaker A:And it isn't going to kill me now, like, whereas, you know, if you asked me this three years ago, I'd be like, no, I need five hours of time to do this.
Speaker A:But now I don't.
Speaker A:And also, leading on from that, the last bit of mindset that we're going to talk about is the fear of failure and the fear of judgment.
Speaker A:And we kind of come back to that from that sort of visibility thing, because most of the visibility fears and everything do relate to fear of failure and a fear of judgment.
Speaker A:So much of being visible is about a fear of what people are going to say, what they're going to think, how they're going to react to you, how they might look at you, what they're going to think about what you're putting out there.
Speaker A:And when you are a business person on a.
Speaker A:On a personal Facebook page or your personal Facebook profile and you're talking about your business, there's a concern that everybody else, like your friends and family and your cousins and your aunts and, you know, that person you used to work with wherever, what they're going to think when you put those things out and when you put out there, you know, like, for me, like, I've come to a place where do you know, if they don't want to see it, they can unfollow me.
Speaker A:And that's what you need to think.
Speaker A:If people don't like what they see, they'll scroll past.
Speaker A:If they're your friends and if they care about you, they'll just go, oh, they're sue trying to run her business.
Speaker A:It doesn't interest me because I'm not into having massage or I'm not into into seeing what business visibility is about for salon professionals.
Speaker A:I'm Just going to scroll past that.
Speaker A:Generally that's what people do.
Speaker A:And mostly they'll probably be proud that they know someone that's out there giving it large.
Speaker A:They'll be happy for you because they can see you're trying.
Speaker A:They may even like and comment and share it, who knows, you know, and as long as they're in the right area and they're liking and commenting and sharing it with people that are in your area and potential clients, you know what can, what, what is the, what is the big fear?
Speaker A:And the big fear is that someone's going to say something nasty.
Speaker A:Well, if they do delete the comment, don't take it personally because it's business and people are sometimes unpleasant.
Speaker A:Delete it, move on.
Speaker A:And that is easier said than done.
Speaker A:But again, it all comes down to mindset and just having that self belief that you are doing the right thing for you and your family and your business and your life and that you are trying your best.
Speaker A:So I also, I want to, and I think I probably mentioned this before on the podcast, it just depends whether or not you've listened to that episode.
Speaker A:But one of the things I just like to set a little task.
Speaker A:If you're listening to this and I want you to do, it's like a record of achievements.
Speaker A:And I want you to get a piece of paper, preferably A4, doesn't matter, or get your phone notes out or do what, do whatever, put it on, put it somewhere that you can get to again and again.
Speaker A:So if you got a nice notebook that you write in or get even a fresh notebook, but do something so you can go back to this because this is going to be a long term project.
Speaker A:And what I want you to do is I want you to write at the top a list of my achievements, a list of things I'm great at.
Speaker A:And I want you to start with learning to talk, learning to walk, learning to hold a fork, learning to cut with a knife, all of those things that we have to remember.
Speaker A:We are born unable in most things.
Speaker A:We're born able to breathe and drink milk and that's what we're born able to do.
Speaker A:Then gradually we learn to smile from human interaction because we recognize that if we make a certain facial move, the person in front of us smiles and gets happy so it rewards us and the dopamine hits start.
Speaker A:And I want you to realize that we, you know, we're actually born quite confident.
Speaker A:And it's only over time as that gets knocked out of us as we have what we perceive to be failures that we lose confidence.
Speaker A:And we just need to realize that they aren't failures.
Speaker A:They are lessons that we have learned and they're lessons that enabled us.
Speaker A:You know, we didn't just start get up and start walking.
Speaker A:We first of all had to learn how to roll onto our fronts.
Speaker A:We then had to learn how to get up onto our knees and move those legs independently.
Speaker A:Then we had to learn how to pull ourselves up and get the strength and the stamina to pull ourselves up just to be able to stand.
Speaker A:Then we needed to be able to move and move those legs and stand on our feet and move our feet independently, not just our knees and to support our weight and to be able to take those few steps and grab the supports as we go.
Speaker A:And just that little element of like, being like, going from baby in arms to toddler, you need to remember those points of, of all of those elements it takes to learn to stand and to walk and then to be able to run.
Speaker A:And you only stop running.
Speaker A:This is something that comes from my, like my Nike running coach that I, that I do when I'm doing my running, this guy, Coach Bennett, and he's like, no, you didn't stop running because you didn't want to run.
Speaker A:You got, you got told to stop running.
Speaker A:And, and it's so true.
Speaker A:We do get told to stop running, stop running in the corridor, stop running your fall over, stop running your bump into somebody.
Speaker A:And we get told this by so many adults as children and we, and, and the, the running analogy, it kind of, if you think about how that can relate to all the different things in life, don't speak out because someone will think you're rude.
Speaker A:You know, I mean, I'm a, I was very much like, you know, don't talk unless you're spoken to.
Speaker A:You know, an adult does not want to hear your voice unless they ask for your opinion or they will not even your opinion unless they want to hear you say something.
Speaker A:It isn't about opinion.
Speaker A:God, when I was a child, if you'd have given an opinion, it would have been, you know, child of like the 60s and 70s.
Speaker A:It wasn't a done thing to have opinions.
Speaker A:But we have to bear in mind that all of these little steps that we do, and like now I run again and it is.
Speaker A:And I do enjoy it sometimes.
Speaker A:Some days it's hard and I have to make myself go.
Speaker A:But generally once I'm out there, the dopamine kicks in.
Speaker A:Love it.
Speaker A:And, and we have to bear in mind that all of the achievements that we make in life all have to start somewhere.
Speaker A:We have to fail to grow.
Speaker A:And so don't ever fear the failure.
Speaker A:You know, I'm just.
Speaker A:I've just put out in my.
Speaker A:In my own little group on Facebook yesterday, actually, that I'm bringing my magazine back and that.
Speaker A:And it wasn't a fake.
Speaker A:It didn't stop because it was a failure.
Speaker A:It stopped because there was a failure in the relationship I had with somebody, and it had to stop.
Speaker A:And it take me a while to get to the realization that that was the only way was to stop the magazine and stop everything else I was doing with that person and step away.
Speaker A:And so.
Speaker A:But I've learned so many valuable lessons from going through that experience last year.
Speaker A:And yes, it put me in a very difficult place and burnout and goodness knows what else over that time.
Speaker A:But now I've had it on the back burner.
Speaker A:I knew it was going to come back.
Speaker A:And the magazine will be back first of July.
Speaker A:Get ready to subscribe because it's going to be out there soon, and it's going to be called Salon Preneur.
Speaker A:You're like, you're going to be the first people to hear about this outside of my group.
Speaker A:So just learn from those things, those things that you see as failure.
Speaker A:Learn from those things that you think people are going to judge you on.
Speaker A:What came out of what I have, what happened with me last year is that I got so much support from my friends and from people that I didn't even really know that much, but just had read the magazine and been around my world and gave me so much amazing feedback on where they.
Speaker A:Where they felt the success of it was.
Speaker A:And we all.
Speaker A:And yeah, it was in all intents and purposes, after three editions, we had to close it.
Speaker A:So it looks like it was a failure, but it really, really wasn't.
Speaker A:It was a decision to step forward in a new way, a decision to step forward from lessons learned.
Speaker A:And all of that stuff comes with so much value to all of us.
Speaker A:And off the back of it, I went off and did my control training because I knew I needed to.
Speaker A:I knew partly I needed to do that for myself and to get to go through a process of evaluating my own mindset.
Speaker A:And so there's a whole amount of me doing that course that was work on me, but also will now enable me to work with so many other people to help them come out the other side of their difficult moments and the things that hold them back.
Speaker A:So I think today, really, the message is just to really consider the achievements that you've made.
Speaker A:What it's taken to get you to that place of even having a business to put out there and to be visible and to the need to have confidence in, just get into that place is huge.
Speaker A:And I really, really want you to kind of, yeah, write down on that piece of paper.
Speaker A:So I've digressed that piece of paper.
Speaker A:I want you to write down and it is.
Speaker A:You can't.
Speaker A:You don't have to write every single achievement from your whole childhood, but if you just start with those things of learning to.
Speaker A:Learning to walk and just.
Speaker A:Just even sort of like, you know, just put a few things, what it took to help you learn to walk, because I think it will give you an understanding of the different steps that you may have to go through to feel confident in your business.
Speaker A:It you didn't feel confident to walk immediately, you needed support, you needed guidance, you needed help, you needed things to hold on to.
Speaker A:And when you start a business and you start putting yourself out there, why would you think it's any different now?
Speaker A:Why would you think it's any different?
Speaker A:Just think about it.
Speaker A:It is no different.
Speaker A:Anything new that you do, you're going to feel fearful of.
Speaker A:You're going to feel that you might fall, you're going to feel that something's going to trip you up, you're going to feel that you're a bit wobbly.
Speaker A:But like you as a toddler, you learned to stand on your own two feet and to be able to walk or like.
Speaker A:Well, a huge, A huge number of us, if you, you know, obviously there's people that do have mobility issues, but they would have had their own way of, you know, that they'd need to learn with, to, to move with support or need to learn to move with their chairs or whatever way they need to learn to move.
Speaker A:Because it isn't.
Speaker A:Is obviously using the analogy of walking, maybe talking's better, but there is.
Speaker A:Everybody has their own challenges and it's about how you adapt and how you move on and how you grow with what you have around you and the abilities that you have so quickly.
Speaker A:Let's get back to the piece of paper.
Speaker A:So on that piece of paper, I want you to write down if you went to Cubs or Brownies or Guides or you were part of the school swim team or the netball team or football team, write down your achievements, write down the goals that you scored, all those things.
Speaker A:You know, just take five minutes out and just think of some of the biggest achievements you had up to age like 11.
Speaker A:And then think about some of the biggest achievements you had through your secondary school.
Speaker A:And then think about some of the first things that you did when you first went to work.
Speaker A:And just, you know, all of those sporting activities, those reading activities, what was, you know, the.
Speaker A:How many, you know, the first time you read a book that didn't have pictures in, the first time you read a book that was over 500 pages or whatever, you know, all of these things are achievements.
Speaker A:And I want you to start building a testimonial of yourself and the testimonial of your own successes and your own achievements, and just fill that page with, you know, the qualifications it took you to become a professional, whether you won.
Speaker A:You know, I was very fortunate.
Speaker A:And I got.
Speaker A:I can't even.
Speaker A:I got now team Player of the Year when I was doing my college course.
Speaker A:And that, you know, I love that certificate because it was like, that was.
Speaker A:All my friends voted me that and it meant so much.
Speaker A:So just remember, there's, like, there's so many areas that you've excelled at in your life.
Speaker A:It may be that you've, you know, you've had three children and, you know, they've all grown up to be, you know, amazing people and have fantastic jobs and they've all got their own houses and got their own families.
Speaker A:Now, all of those things, I want you to put them all down.
Speaker A:And it's something, as I say, you can come back to again and again whenever you're feeling a bit like, oh, God, like the world's gonna hate me, go back to that list and revisit all of those amazing things that you've been, all those amazing things that you've done, and let it push you forward into all the amazing things that you can be.
Speaker A:So where does that leave us?
Speaker A:I suppose, really it's just to just know that confidence isn't immediately there for us as we get older.
Speaker A:Confidence is something we have much more as children.
Speaker A:When we haven't been told no so many times and we haven't had someone judge us so many times, we know that happens, but there are ways of being stronger against that stuff.
Speaker A:And as I say, if.
Speaker A:If you want to find out more about Confidently Visible, then you can find out on my website.
Speaker A:It is a.
Speaker A:It's a great program and.
Speaker A:And it's something that, having gone through it myself and been through that process, come out the other side.
Speaker A:It is.
Speaker A:It's an amazing thing to do.
Speaker A:And I also want you just to think today, what would you do if you felt 10 out of 10 confident.
Speaker A:If you could do anything today, what would it be and what is it that's holding you back on why?
Speaker A:Think about them and then come talk to me.
Speaker A:You know, there's like, there's no reason.
Speaker A:Like you, My inbox is always open.
Speaker A:So just remember the confidence is built.
Speaker A:It's something that you have to, you have to work on and you have to grow.
Speaker A:It can't be bought.
Speaker A:It can't.
Speaker A:It definitely can't be bought.
Speaker A:With numbers of followers.
Speaker A:Numbers of followers are just empty.
Speaker A:It's an echo chamber.
Speaker A:Remember that social media is an echo chamber and you've got to celebrate your small wins.
Speaker A:So if you got one new client in this last month, that's amazing.
Speaker A:Have you converted them?
Speaker A:What did you do to convert them?
Speaker A:If you didn't convert them into a regular, what can you do now?
Speaker A:Think about those things and you just have to keep practicing.
Speaker A:Would you like to rebook?
Speaker A:When can I rebook you?
Speaker A:That's the best one.
Speaker A:When.
Speaker A:When would you like to rebook?
Speaker A:If you ask them would.
Speaker A:I mean, I've said.
Speaker A:I did say would.
Speaker A:And I could go back and delete this, but I won't because it's, it's that natural thing that comes out of your mouth.
Speaker A:Would you like to rebook?
Speaker A:And we all say it, but as you heard me correct myself, when would you like to rebook?
Speaker A:And it is a.
Speaker A:Is a.
Speaker A:It's a matter of language.
Speaker A:That's what it comes down to so often.
Speaker A:So do please just reach out, DM me, tag me in, something you've been doing confidently this week.
Speaker A:Join my Facebook group.
Speaker A:Every week we have, I have a post of like weekly business wins.
Speaker A:Come on there and tell us what your weekly business wins are and what's inspired you to do things in a different way.
Speaker A:We have, I have.
Speaker A:Every week we have a inspiration post and we have a business wins post.
Speaker A:Come and join the party.
Speaker A:You know, there's.
Speaker A:It's my, My group is.
Speaker A:It's not huge.
Speaker A:It's got a lot of people in there that are my friends.
Speaker A:Got a lot of people in there from industry.
Speaker A:It's got a lot of people in there that are solo pros or salon owners.
Speaker A:But the one thing that is in my group is support, collaboration and there's no competition.
Speaker A:We all support each other.
Speaker A:In fact, this week, one of my.
Speaker A:One of my.
Speaker A:One of the people in the group actually put my wins as her wins.
Speaker A:That's what was in my group is just people being nice to each other.
Speaker A:So really, really do.
Speaker A:Just reach out if you if you need a word of support, reach out.
Speaker A:If you want to be with like minded people, come and join my Facebook group because we're all nice people in there.
Speaker A:There's never any nastiness and and I'd love to see you in there.
Speaker A:So that's it for me for this week and I will catch you next time as we work towards the hundred fifth EP episode.
Speaker A:And and I'm just in the process as well of doing we're going to do another Clubhouse recording that will be on disguised employment that I'm having.
Speaker A:We're having a job trying to get diaries aligned because it's near Whitson and kids and everything and so we're just and people's work diaries are really really busy.
Speaker A:So ish we will be I'll be talking with Rhea Lincoln, the beauty accountant and also Rebecca Day who is a HR specialist and has done a lot of work in the industry.
Speaker A:So we're just trying to get our three diaries organized and that should be coming out towards the end of May, beginning of June, so watch out and I'll start putting that out on my socials as soon as I've got the day organized so that you can come join us on Clubhouse.
Speaker A:Anyway, that's that.
Speaker A:I will see you next time.
Speaker A:Bye for now.
Speaker B:Is your salon delivering the exceptional client journey you've always envisioned?
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Speaker B:From the moment clients discover your salon online to the ease of booking and the clarity of your service offerings, every detail counts.
Speaker B:The Salon Inspector's Client Experience Audit offers a digital mystery shop of your business.
Speaker B:Featuring a thorough review of your branding, consistency, online presence and client communication, sue assesses the touch points you've created to ensure a seamless and memorable experience that keeps clients coming back again and again ready to transform your salon's client journey.
Speaker B:Visit su-davies.com to schedule your audit today.
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