Episode 94

full
Published on:

5th May 2025

Join Us at Salon Business Connect October 2025: Elevate Your Salon Business

A vibrant discussion with Nina Attfield of Lustrelash®️ Group centres around our upcoming event, Salon Business Connect, which promises to be a game-changer for salon professionals. Set against the historic backdrop of Coombe Abbey Hotel, this event is designed to not only enhance business skills but also help professionals with personal development and well-being. We delve into our vision of creating a holistic experience that acknowledges the often neglected aspect of self-care in our industry.

Nina shares her journey through the beauty industry, from her beginnings as a mobile therapist to founding successful brands and now co-founding BC Events with podcast host, Sue Davies. Her insights illuminate the challenges many face in this field, including the pressures of maintaining a balance between personal and professional life. We explore how Salon Business Connect aims to address these issues by providing a platform for connection, learning, and support. The event is structured to offer valuable business talks and networking on the first day, followed by a focus on personal development, mental health and well-being on the second day, recognising that a thriving business starts with a healthy mindset.

As we discuss the importance of community, we encourage our listeners to see this event as an opportunity to network, learn from industry leaders, experts from wider afield , and share their experiences with each other. It’s not just about attending another conference; it’s about engaging with a supportive community that prioritises growth and collaboration. We invite all salon professionals, whether established or new to the industry, to join us and embark on this journey of transformation at Salon Business Connect. If you want to build a sustainable, long term business now or in the future, now is the time to make the first step.

Takeaways:

  • The podcast introduces Salon Business Connect, a new salon industry event aiming to inspire and connect salon professionals across the industry.
  • In this episode, we discuss the importance of well-being and personal reflection for salon owners, addressing the emotional challenges we face in our careers.
  • Nina and I highlight the significance of community in the beauty industry, encouraging collaboration over competition to uplift one another.
  • We emphasise the need for better business education within our field, as many new professionals or those new to self employment lack the necessary training to succeed in their salon businesses.
  • The event at Coombe Abbey Hotel is designed to provide both business skills and personal growth opportunities for attendees, creating a supportive environment for all.
  • Listeners are encouraged to engage with the event, which aims to bridge gaps between experienced professionals and newcomers, creating a space for shared learning.

Links referenced in this episode:

Companies mentioned in this episode:

  • Lusterlash®️ Group &
  • Lashphoria®️
  • BC Events Ltd
  • Coombe Abbey Hotel
  • Salon Business Connect
  • Saviour Nails
  • Louella Belle
  • The Salon Inspector
Transcript
Speaker A:

Welcome to Inspiring Salon Professionals.

Speaker A:

The podcast that allows every therapist, nail tech and stylist to level up, build their career and reach for their dreams.

Speaker A:

Each episode we'll be looking at a different area of the industry and along the way I'll be chatting with salon owners, industry leaders and experts who will be sharing their stories on how they achieved their goals, made their successes, all to inspire you in your business and career.

Speaker A:

I'm Sue Davies, your host, award winning salon owner and industry professional.

Speaker A:

Welcome to Inspiring Salon Professionals.

Speaker A:

Well, hello and welcome to Inspiring Salon Professionals.

Speaker A:

This week, this week, exciting things.

Speaker A:

If you have seen my socials over the last week or maybe more, you will have seen that I am working in partnership with Nina Atfield from Luster Lash and we are hosting, we've co founded a new business called BC Events Ltd.

Speaker A:

And we are going to be hosting our first event at Coombe Abbey Hotel in Coventry on the 5th and 6th of October.

Speaker A:

The event's going to be called Sell on Business Connect and we were chatting this morning, I said, you know what, why don't we just do the podcast this afternoon, we can just jump, we can hop on, do a quick chat through who you are, like where we come to be together and why we're together and why we've decided to put this on.

Speaker A:

So yeah, it's a little bit of a different structure to what we normally have because it is just going to be like a, literally a welcome to Nina and just a run through of everything about the event.

Speaker A:

So if you're not interested in the event and you don't want to be there, this probably isn't the episode for you but I really hope that you.

Speaker A:

It's, it's a nice list, it's going to be a nice listen and actually, and I know because we jumped onto the call and I hadn't done the intro so I'm now doing the intro be after I've.

Speaker A:

After the interview because that's just the way it worked out.

Speaker A:

It was.

Speaker A:

Yes, I know what's coming up is a really, it's a really interesting conversation about the industry and why we believe that this in this event is going to be useful for business and for self reflection and for well being.

Speaker A:

It is something and so we sort of just sharing our thoughts around the different issues that we see in the industry and I think it's going to be a nice one to listen to anyway.

Speaker A:

But on the flip side of that, it's also about our event that we want to promote and when you've got a podcast and you've got something to promote, why not come on and have a chat about it?

Speaker A:

So I will see you on the other side and I'll hand over to me and Nina.

Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

Visit saviornails.co.uk and discover the power of Savior.

Speaker B:

th May:

Speaker A:

So, as I've just mentioned in the intro, we have Nina Atfield joining us today on the podcast.

Speaker A:

So, Nina, hello.

Speaker A:

Obviously we've been quite a lot together the last few weeks.

Speaker A:

Following our socials is gonna see we've been, we've been a bit busy.

Speaker A:

So today we're gonna have a chat about everything that we're doing.

Speaker A:

But first of all, for anyone that doesn't know Nina, you need to get to know Nina.

Speaker A:

So Nina, can you just give us a quick rundown a brief history of Nina?

Speaker C:

Okay, Brief history of Nina.

Speaker C:

So I've been in the beauty industry now for 26 years, which it sounds really weird saying that when I still feel like I'm 26.

Speaker C:

Yeah, 26, thank you.

Speaker C:

That's Botox.

Speaker C:

Or am I allowed to say that on her?

Speaker C:

So, having been in the beauty industry for this length of time, what I started as a mobile therapist, a member of our beauty therapist.

Speaker C:

And the first thing that I have trained in was nails.

Speaker C:

And I slowly fell in love with the industry and then wanted to train in absolutely everything that I possibly could because I wanted to know the ins and outs of everything.

Speaker C:

And from that, from going from mobile, I was then freelancing through three or four salons.

Speaker C:

And then from then I decided I wanted to open my own salon, which I'd done quite successfully for a very good number of years.

Speaker C:

From that I then decided I wanted a training academy on top of that, I wasn't happy at that, so I then decided to found a Luster Lash and from then we've expanded even further and now we have accumulated lash four in.

Speaker C:

That's now part of the Luster Lash group.

Speaker C:

So that's me really in a, in a nutshell.

Speaker A:

That was very brief.

Speaker C:

It was very brief.

Speaker C:

So, yeah.

Speaker C:

And obviously this is how we come to meet, wasn't it?

Speaker C:

Through my time spending as being an educator for Louella Bell, which was Fantastic at the time and really helped give me a real good gauge of really what inspired me to set up my own brand really is sort of watching how Lisa, God bless her at that time in my life was such an inspiration to me, I think.

Speaker C:

And she kind of give me the insight is to.

Speaker C:

In that kind of world of being a brand owner and what's involved and that's sort of set the seed really.

Speaker A:

Yeah.

Speaker A:

And I don't.

Speaker A:

I miss Lisa.

Speaker A:

She was.

Speaker A:

I think we both started.

Speaker A:

Didn't mean.

Speaker A:

ecause I'm sure it was in May:

Speaker C:

Yeah.

Speaker A:

I can't think there was quite a few of us sat around the table, wasn't there?

Speaker A:

I think there was you and me was Jackie O'Sullivan.

Speaker A:

Now I can't remember if Jackie was there.

Speaker A:

Debbie from down in Truro.

Speaker A:

No, no.

Speaker C:

Was it Tracey?

Speaker A:

I can't.

Speaker A:

You know, it's terrible.

Speaker A:

Can't remember everyone's names but there was about eight of us.

Speaker A:

Jade was sat around the table.

Speaker C:

Yes, yes.

Speaker C:

Jade's doing amazing, isn't she?

Speaker A:

Yeah, she's doing amazing.

Speaker A:

And there was so many of us sat around that table and.

Speaker A:

And we were there for a couple of days but we.

Speaker A:

It was.

Speaker A:

And it was such a.

Speaker A:

I know I'd gone through quite a lot to get to where I was at that point.

Speaker A:

I had a couple of educational journeys prior to that, but landing up in the louellabelle family, you know, and we used to share rooms, didn't we?

Speaker A:

Yeah, because we were.

Speaker A:

Yeah, we were always like room buddies, weren't we?

Speaker A:

So it was, it was a really interesting time and I think we got to know each other a bit.

Speaker A:

I think you used to always win like the sales thing of the, of the weekend.

Speaker A:

And now I know why you had like, you had like hidden secrets then that we didn't know the educator's sales target thing.

Speaker A:

How does it mean I always win that now?

Speaker A:

Because like Nina's like a long term sales like specialist.

Speaker C:

I mean what I remember with the stand is whenever it was like we need to do a demonstration, no one stepped forward.

Speaker C:

And I think several people like Nina will do it.

Speaker C:

And I'm like, okay.

Speaker C:

So I'm sat there with a little headset on.

Speaker C:

I'm like fumbling my way around not really knowing what I was doing.

Speaker C:

But it was great fun and I really enjoyed that time.

Speaker C:

Of my career, I must admit.

Speaker A:

Yeah, it was.

Speaker A:

I.

Speaker A:

I really enjoyed working with that team and.

Speaker A:

And it was.

Speaker A:

It was such a sad loss when.

Speaker A:

When Lisa Crooked passed away and it was.

Speaker A:

It just.

Speaker A:

And it, you know, it's.

Speaker A:

It's.

Speaker A:

She died on the same.

Speaker A:

Well, not the same day as my mom, but the same.

Speaker A:

Like, my mom died Christmas Eve and Lisa died on a Christmas Eve as well.

Speaker A:

And it's just.

Speaker A:

And it was so poignant to me when she died and it was just so I really felt for the boys and.

Speaker A:

And obviously they'd moved.

Speaker A:

They've moved away from the whole Luella Bell structure as the industry knows them now, and they've gotten into much more of a kind of consumer beauty world rather than the trade beauty world.

Speaker A:

But.

Speaker A:

Yeah, but things have moved on, haven't they?

Speaker A:

Things have moved on for us too, because I know you've got like your own Lash brand.

Speaker A:

I do.

Speaker C:

Two Lash brands.

Speaker A:

Two Lash brands.

Speaker A:

Sorry, we have the last group now.

Speaker A:

Yeah, it's mad.

Speaker A:

Absolutely mad.

Speaker A:

And obviously, like.

Speaker A:

And I've gone through some different.

Speaker A:

Different types of.

Speaker A:

Of working too, which everybody knows about, so we're not going to bore everybody with my stuff too.

Speaker A:

But.

Speaker A:

But what we've come together to do and we kind of.

Speaker A:

We've always been in each other's worlds, haven't we?

Speaker A:

Ever since we were working.

Speaker A:

Yeah.

Speaker C:

Yeah.

Speaker C:

We've maintained a good friendship, I think, and it's been.

Speaker C:

It'd been nice to be friends, but also be industry friends as well, if that makes sense.

Speaker A:

Yeah, that's it.

Speaker A:

And I think so, like, when we were at the Business Hub last year and I convinced you to come to the Business Hub with Luster Lash because you literally.

Speaker A:

You'd not long launched, had you?

Speaker C:

No, three months we were in.

Speaker C:

So.

Speaker A:

Yeah, and it was like, come on, Nina, like, this is going to be so good.

Speaker A:

And you know what?

Speaker A:

And I'm so pleased you did that because that.

Speaker A:

Having that little space, you know, we had an amazing space that Mark gave us a professional beauty and for.

Speaker A:

There was four of you that set up and you've gone on to now go to many shows and exhibit and have grown your brand and you've now got two brands within your Luster group so that you can have a group because there's more than one.

Speaker A:

More than one brand.

Speaker A:

And.

Speaker A:

And I just.

Speaker A:

I'm so pleased of everything that's happened for you and I think that what we witnessed at the Hub last year has kind of brought us to where we are now.

Speaker A:

I'm going to be about what we're talking about, which is we knew and I've known.

Speaker A:

And as we've discussed, I've had in one of my notebooks, which I still can't find.

Speaker A:

I know it's in my house somewhere.

Speaker A:

This must be in the loft or somewhere.

Speaker A:

But I know I've got a book that myself and one of my clients many, many years ago, sat and wrote out a plan for an industry weekend event.

Speaker A:

And I've been.

Speaker A:

I've had this in my head for.

Speaker A:

I don't even know how long.

Speaker A:

Probably, probably 10 to 12 years this has been in my head.

Speaker A:

And.

Speaker A:

And then we had a conversation and then I did the Hub with Helen and it's like.

Speaker A:

And it just kind of started sparking a lot of things.

Speaker A:

And you had the same kind of sparks of like you wanted to do an event as well.

Speaker C:

Yeah.

Speaker A:

And then that.

Speaker A:

That fateful day, about a month.

Speaker A:

It was only about a month ago, wasn't it?

Speaker A:

Yeah.

Speaker A:

When I.

Speaker A:

When you phone me, we need to do a thing, you phoned me, was like, sue, I found the.

Speaker A:

I found the venue.

Speaker A:

I found the venue.

Speaker A:

I was like, what were you talking about?

Speaker A:

And then you sent me the photos.

Speaker A:

Oh, dear.

Speaker A:

Yeah.

Speaker A:

So you pick up the story from there, Nina, for a moment, from that.

Speaker C:

Very exciting call, I persuaded you, didn't I, to come down and view it, because I was like, you've got to just be here in person.

Speaker C:

The ambiance of being there.

Speaker C:

You kind of feel quite special, don't you, just by walking through the door.

Speaker C:

And it wasn't just that.

Speaker C:

I just could really get the feeling that this is not just going to be the venue for a fantastic backdrop for anybody who wants to be a delegate, but it's going to be the platform for connecting people within our industry that either don't really know the support that's out there.

Speaker C:

For a start, the amount of business events that I've been to over the last sort of 18 months where I've interconnected with business people that are outside of the industry, and I've got a true belief that we're kind of stuck as an industry, I think, where we sort of tend to focus on industry people only and we really sort of tend to look outside the box.

Speaker C:

So for me, I was like, it is so valuable, the.

Speaker C:

The value that I've got from outsourcing outside of the industry.

Speaker C:

I've just come away feeling so vibrant, refreshed, re.

Speaker C:

Energized as a business owner, and I really want to show people a different direction and from our conversations it was a case of we both think exactly the same and we both got a lot of the same ideas where from our pitfalls of the turmoils that we've both been through within our businesses, throughout the longevity.

Speaker C:

Because you can't be in business for this length of time and not go through some hurdles where you've had to overcome them in your personal private life and your business life.

Speaker C:

And it's just about sort of shortening that path and that process for people using our knowledge, our experience and our skill set and sharing that really, it's almost like leave the ladder down is something that we both really agree with, isn't it?

Speaker C:

And it's a case of where we can give back, but give back to our industry in a way that's never been done before.

Speaker C:

And that's kind of like what this is about really, isn't it?

Speaker A:

Isn't.

Speaker A:

So we probably also put the name to it if people haven't seen our socials.

Speaker A:

th of October,:

Speaker A:

And it's called Salon Business Connect and it's going to be held at the beautiful Coombe Abbey Hotel in Coventry.

Speaker A:

It's in the heart of 500 acres of parkland.

Speaker A:

it's an old, it dates back to:

Speaker A:

And, and I think this is what's so beautiful about it is that the main building it's been added to over time because it, there's, there's been developments on it over the years.

Speaker A:

But the original building which is the hotel main sort of reception area and all of the sort of like as it goes down into the bars and stuff is all stone and it's like, you know those like probably like two thick, two foot thick walls that you get in those buildings.

Speaker A:

But that stone holds the energy of everybody that's been there before.

Speaker A:

And for me I think that's what makes it both so special is because you know that, you know, nearly 900 years ago there were monks walking through there and it was a religious building.

Speaker A:

So you have all of that celebration of, of whatever, whatever it was that they were having as their, as their religious icon like iconography and all that kind of stuff.

Speaker A:

So you've got all of that and the power of that communal living.

Speaker A:

And then as over the years it's been, it's been obviously went through the Reformation and Lost its monasteries status and ended up being something that became probably, I can't remember where it went into, but it would have, probably would have become like a sort of like a stately home, like a manor house for a very rich person.

Speaker A:

A duke or whatever Lady Haven was.

Speaker C:

She owned it, didn't she?

Speaker A:

For a while, yeah.

Speaker C:

And then I think from when we were looking around there, looking at the history of it, I think there was some sort of interest with Henry viii and there was an awful lot of historical, quite high profile people that were part of there.

Speaker C:

And I think for me, from a business owner's perspective, while I was there, it was a case of there's been a lot of really amazing decisions made in this building.

Speaker C:

And this is what kind of like the iconic vision of what I had for what we were doing.

Speaker C:

I thought this is just the perfect location because the energy, energy of that particular location.

Speaker C:

I just walked in there and I was like, this is it.

Speaker C:

And I could feel that kind of energy that could be bouncing around that room, around that venue where people can be inspired and they can walk away feeling like, wow, I've just had the event of my life, of my lifetime.

Speaker A:

And I think it is.

Speaker A:

And I think one of the things that we're doing, we're going to be doing quite differently is that, you know, we've all been to, I've been to industry events that have been very business focused and I've been to events, not necessarily day long events, but I've been to a lot of kind of reflective events and like sort of, I want to say retreat events, but they're not, I haven't been to a full on retreat.

Speaker A:

It's one of those things, it's on my list of things to do.

Speaker A:

But what we're going to be doing is we're going to have like the first day is going to be all business skills, upgrading your knowledge around business.

Speaker A:

We're going to have some really amazing speakers.

Speaker A:

We're just trying to pin down our keynote, aren't we?

Speaker A:

And it's like, oh, come on, we just need a response.

Speaker A:

So we've got interesting keynote speakers that we are in negotiations with, particularly for that day.

Speaker A:

We've also got some amazing other business speakers that are going to be coming to do solo speaking spots and then we're going to have panels running through that day where we'll be talking about how you can do different things with your business.

Speaker A:

We're not going to bore you with all of that detail today because we're still trying to Pin down exactly how we're going to manage those slots and the timelines and that kind of stuff.

Speaker A:

But the Monday is going to be where this takes us to a different level and we got some really key mind workers from the industry and well being people from the industry that we're literally going to have a whole day, aren't we just looking at how us as business owners actually to do that, fill in our cup first, how we, how we manage the things that impact us in our day to day running of the business and whether that's, you know, the fact that clients can trigger all sorts of different emotional reactions with us, whether it's just how we don't give ourselves proper nutrition, we don't look after sleep patterns, we don't.

Speaker A:

There's so much we don't do as business owners.

Speaker A:

And because we're all, we're an industry led by women, it means that we're super busy always.

Speaker A:

We've all got so many different hats that we wear and we don't look after ourselves as women.

Speaker A:

We tend to always put other people first.

Speaker A:

Our clients, our families, our partners, our friends.

Speaker A:

Day two is going to be about adjusting that balance a little bit.

Speaker C:

I think as well, people that are in this industry, I mean I got in this industry for one of the main reasons was because I wanted to provide service to people where I was actually making a difference to their lives.

Speaker C:

That's really important for me as I'm quite an empathetic character.

Speaker C:

And that is what really what first was my introduction to the beauty industry.

Speaker C:

And I think if we ask a majority of people that are in this industry, they will tell you, I love my clients, I love what I do.

Speaker C:

And that's kind of the pivotal point really for us as business owners is to actually take a step back and think, okay, I've served my customers, I've served my family, I've served my friends and you have to sort of like really, you can't give them an empty cup.

Speaker C:

And as a business owner myself, that's something that I've done for a very long time.

Speaker C:

took a step back probably in:

Speaker C:

So this event is really focusing on the whole package, isn't it?

Speaker C:

It's not just about being a business owner, it's about taking care of you as an individual.

Speaker C:

It's like when you're a parent, you instantly Put your child first.

Speaker C:

And that's kind of like where a lot of business owners are.

Speaker C:

Their, their business is their child and they sort of treat it that way and put that business above and beyond their family, their friends, their, you know, their own health sometimes.

Speaker C:

And it's just about reflectiveness and looking back and sort of starting to change the way that you run your business.

Speaker C:

And you will find that by doing that your business is actually going to jet Propel.

Speaker C:

And I found that myself, from changing the way that I think about myself is actually making me a much more better and more successful business owner.

Speaker A:

Definitely.

Speaker A:

And I think one of the things like you said about the COVID thing is that, I mean, I know like my Covid experience was like I went full on hell for leather into supporting the industry, into joining the director, the board of the federation of NOW Professionals and doing all of that SAFER salon alliance and everything.

Speaker A:

And my, so my, my Covid break that everybody else had.

Speaker A:

There was quite a few of us that were very, very busy during COVID and then there I can remember being on meetings where I was on a meeting with like the, the project group that was doing the salons that like the salon standards Allian doing all the video and there'd be all the other, all the other Maltechs and therapists and stuff would all be like lounging in the, on the, you know, on the lounges in a swim, like in a swimming suit.

Speaker A:

And there'd be me like in, you know, virtually in a suit going okay, how are we going to do this today?

Speaker A:

But it did, but I, I did enjoy because I think I would have driven myself mad.

Speaker A:

I'm not good at lounging on a sun lounger.

Speaker A:

But I think as a result, I think one of the things that I've witnessed is that what came out of COVID and I think we have now is that there's a huge number of new people to the industry that have come in, believe in a lot of the hype that's out there, that it's really easy and you can just, you know, oh, you can just go on this course and that course and then you can go and have your own business and be self, you know, you can be a, an entrepreneur and all of that kind of stuff which we know isn't that simple because we've been there, bought the T shirt, had the salons.

Speaker A:

I mean I've sold my salon.

Speaker A:

You, I don't know, I can't remember how you, I think you, you just dismantled yours and went home, didn't you for a lighter bit, which a lot of people have done.

Speaker C:

Yeah, yeah.

Speaker A:

And I, yeah, I was very fortunate.

Speaker A:

I meant I sold my salon.

Speaker A:

But it's, but there's been so many changes and now we're seeing another raft of salon owners closing their businesses, selling their businesses.

Speaker A:

I think probably more closures now than sales and a lot of them are taking that business home.

Speaker A:

They're having to operate in a different way.

Speaker A:

They may have been an employee in one of those salons and now they've suddenly become self employed and they've working from home or mobile and so that you've got a huge.

Speaker A:

We've had a leap from 35 to something like 67 in self employed rates in the industry.

Speaker A:

So that extra like 35% of people haven't really had a lot of business training.

Speaker A:

We definitely don't get it in our education.

Speaker A:

And unless you've actually stood behind that salon owner you were working with or you've been that salon owner, your understanding of how to run a business may be limited.

Speaker A:

And that's not your fault.

Speaker A:

It's just that circumstances have pushed you in a direction where you may now a couple of years on be going.

Speaker A:

Actually I really need some help with this because I've been trying.

Speaker A:

I'm not getting the clients or I'm, I don't know how to do my books or I don't know what my responsibility is with this.

Speaker A:

I don't know if I'm complying with that.

Speaker A:

And it's, it is just like, it's like treading mud, isn't it?

Speaker A:

When you don't get it all, it's really, really difficult and that's what we want to try.

Speaker A:

And yeah, with Carl Hind has got an amazing phrase that I repeat regularly of people go from being a therapist to a therapist with a set of keys overnight and that's the car.

Speaker A:

I think those are the people we want to help those people.

Speaker A:

We also want to help other people that have been established for long maybe just need a bit of a reboot but I think a lot of it is aimed at those people and those, those professionals that are struggling a little bit, isn't it?

Speaker A:

We're just understanding definitely more about how to run a business and, and how to be, have a sustainable business that they can maintain success in.

Speaker C:

I, I think as well to sort of off of the back of that around the educational pinpoint there's an awful lot of education out there where people don't actually realize what they're getting for their money and We've seen this multiple times.

Speaker C:

Or I've gone and done a nail course, I've gone and done a lash course, I've gone to this course, but they haven't taught me really how to apply lash.

Speaker C:

They haven't really taught me sort of like the fundamentals of a contraindication or a contra action to a treatment.

Speaker C:

Oh, you know, especially around patch testing and things like that.

Speaker C:

There's so much misinformation out there.

Speaker C:

And the problem is with that is it just gives such a wide spectrum of people that are working within our industry.

Speaker C:

You have amazing people that are working and really know their stuff because they've had some fantastic education and they're, you know, they're flying with their business.

Speaker C:

And then you get other people which have been sort of led down a garden path.

Speaker C:

They've invested in something which can be down to a number of different factors and it's the wrong kinds of education where they're not getting the full support of what they should be getting.

Speaker C:

And the knowledge, the knowledge is key, is always key.

Speaker C:

The key success to the success of a failure of a business.

Speaker C:

And because I've seen this definitely through my years of being an educator, watching people come to me, which they have learned the sheer minimum of how to do their job.

Speaker C:

And it's actually quite saddening to see that our industry is sometimes still built on these foundations.

Speaker C:

And it's.

Speaker C:

It definitely during COVID it become a huge influx of people doing these online courses which are not really worth anything, especially to the candidate that's purchased that course, irrespective of how much it's cost them to do that.

Speaker C:

And I think from where we're both at within the industry, we want to really ensure that people have got somewhere of a connection of where they can go for that support, which in turn will strengthen our industry.

Speaker C:

And I think really that's what the key point is here, isn't it about holding this event?

Speaker C:

It's about strengthening our industry and supporting people that are within it so they don't feel as if they're failing, they actually feel as if they're a success.

Speaker A:

And I, I also, I do believe that, you know, this industry, this event is going to be aimed at anybody that works hands on giving therapeutic practice, enhancement practice, hair practice, anything where you are helping someone look or feel better about themselves.

Speaker A:

Yeah, your hair, beauty aesthetics, lashes, nails, reiki, whatever it is, if you are working with a part of a human being that is going to help them feel better, then we want you at our event.

Speaker A:

And we want to help you, because there isn't.

Speaker A:

We have to remember that.

Speaker A:

Like, we don't.

Speaker A:

We.

Speaker A:

It is a matter of course that you do not get business education.

Speaker A:

You don't get taught how to look after yourself properly.

Speaker A:

Some courses, if they're taught well, more so in massage route that I've come through, you will get taught posture.

Speaker A:

You will get taught how to hold yourself and how to breathe when you're working.

Speaker A:

And I've been through educators that have taught me how to stand and hold and move and bend my knees and all that kind of stuff, which is vital as a body worker.

Speaker A:

But you don't often get taught that on a lash course, like how to sit and how you know and where you should place your hands and stuff like that.

Speaker A:

And I know on the lash course, I did.

Speaker A:

We did get taught that a little bit.

Speaker A:

But by the time you get back home and you start practicing in your salon or on your clients and stuff, things slip a little bit.

Speaker A:

And so we want to kind of just give people a bit of support because you don't always know what.

Speaker A:

You don't know what you did, though.

Speaker A:

Sometimes you forget.

Speaker A:

And I think it's really important to just make it, in a Sam Blake phrase, make that safe space thing and just give people that space to go.

Speaker A:

Actually, I don't know.

Speaker A:

That's what it is.

Speaker A:

I don't know.

Speaker A:

And I.

Speaker A:

I don't.

Speaker A:

You shouldn't feel shame for not knowing.

Speaker A:

You shouldn't feel guilt for not knowing.

Speaker A:

Because I know when I did my first nail calls, it was looking back, I realized fairly rapidly it hadn't been worth anything really.

Speaker A:

And I was really, really fortunate that this first salon I ended up working in taught NVQ level 2 and 3.

Speaker A:

And so I got put through my.

Speaker A:

I got put through my level three first, before my level two.

Speaker A:

I went back and did my level two after in nail technology.

Speaker A:

But I was really fortunate, and she.

Speaker A:

She kind of overlooked the facts, and she.

Speaker A:

She did leave that ladder down for me to go.

Speaker A:

Do you know what?

Speaker A:

You've had some really pretty awful training, but you're.

Speaker A:

You can do okay.

Speaker A:

You're.

Speaker A:

Your nails are okay, and I'm prepared to give you a chance.

Speaker A:

And she really did leave that ladder down for me, and I'm eternally grateful for her doing that.

Speaker A:

But you don't always get that opportunity.

Speaker A:

And I think that's the.

Speaker A:

Everything that I do now does have that whole le.

Speaker A:

The Ladan value.

Speaker A:

Everything I do is about wanting to just help those people up.

Speaker A:

That are coming up behind me.

Speaker A:

Not necessarily on a skill level, but just on a kind of timeline rather than anything.

Speaker A:

Because you know me, I don't like that whole pedestal crap.

Speaker A:

It's just don't need to go down that road of I've done this for longer, therefore I'm better.

Speaker A:

It doesn't work like that in my book.

Speaker A:

It's like we're all.

Speaker A:

We all do the same thing and some of us do things better than others in some areas and some of us have been doing it a lot longer.

Speaker A:

And whatever way you come at it, you just need to help the people that are coming behind you.

Speaker C:

I think it's really important to share your knowledge.

Speaker C:

And the thing is, as well, I.

Speaker C:

I'm a huge advocate for karma.

Speaker C:

And I think what I put out I get back in different ways.

Speaker C:

And I've found that throughout my years of my career helping other people, I.

Speaker C:

It makes me feel good as a therapist that I can pass on that knowledge.

Speaker C:

But I've also found that people that I would categorize as my peers, I felt that they helped me as well.

Speaker C:

And it's just, I think what we've sort of.

Speaker C:

Some people can sort of get quite caught up with.

Speaker C:

It's the fact that it doesn't matter if you are in the same industry.

Speaker C:

It's collaboration over competition.

Speaker C:

Have to be in competition with each other.

Speaker C:

And this is how the industry is going to improve.

Speaker C:

It's about showing the fact that it's okay to be friends with the salon lady next door with you.

Speaker C:

You know, there's been times where I needed things like, well, we ran out of couch roll once and I'd ran down to a song.

Speaker C:

I was like, I've run out of couch or can I have some?

Speaker C:

I didn't realize I had placed my order.

Speaker C:

Yeah, it's not a problem, you know, so there's just little things like that is you.

Speaker C:

You build a relationship with people in the industry and this is how it betters, doesn't it?

Speaker C:

This is how you become a better therapist.

Speaker A:

You know, and it's so funny you saying that because I saw.

Speaker A:

I don't know where it was.

Speaker A:

It must have been on my Facebook memories.

Speaker A:

And an industry friend of mine who had a salon probably about four miles away from me.

Speaker A:

And we were, we were, we were, we were.

Speaker A:

We weren't next door to each other kind of competition, but if people were looking on Google Maps, both of us would come up and they'd make a choice which was closer or which one they like.

Speaker A:

The look of or whatever.

Speaker A:

But Susie, Susie Johnson Smith her name is, and she came to me first of all to do training and we ended up being, I mean we're not like mate mates kind of thing, but we've, we've always had a very good working relationship and respect for each other as successes and whatever and, and one day we were both like on salons and her Lycon delivery didn't turn up and she had to drive like 5 miles salon to borrow some Lycon.

Speaker A:

When I could, she.

Speaker A:

I mean, I could have just, I could have tried to, you know, put adverts out, you know, if you, if your salon let you down, whatever, you know.

Speaker A:

And I could have gone quite brutal in my advertising campaigns against her because we were both like on salons, we both offered the same service, both gone through the same training and we were both very similar price.

Speaker A:

So we were, we were kind of really direct competition with each other within Lycon, but it's like, no, you know, so like within.

Speaker A:

Other times I needed something from her and it does and it doesn't matter and that come up and she'd put some post on Facebook saying, oh, you know, thanks so much to sue because like she literally saved my bacon today because otherwise she would have lost probably five clients.

Speaker C:

Yeah.

Speaker A:

And you never know, you never know.

Speaker C:

When you're going to need to lean on somebody, I think.

Speaker C:

And it's just nice to have that nicety, isn't it?

Speaker C:

Because the one thing that is, and it.

Speaker C:

I see it daily is the fact that this industry can be very difficult to be in.

Speaker C:

I've seen people ridiculed for reaching out and asking what some people would think is a simple question.

Speaker C:

And then I've seen people then saying, well, you've not obviously not trained or are you a client or anything like this.

Speaker C:

You know, you shouldn't be in this group if you don't know how to do this.

Speaker C:

And I think, well, in actual fact, I'm grateful that that person's asked that question because there's going to be more than that.

Speaker C:

One person asking that question, reading that post, that feels exactly that same question to ask, but they're too scared to ask it because of their fear of being ridiculed.

Speaker C:

And then that's then what causes the sort of, the whole roll on effects of sort of online bullying, doesn't it?

Speaker C:

And we can go down sort of a rabbit hole with that.

Speaker C:

But it's so important to not get that kind of involvement in those conversations and just be supportive of each other.

Speaker C:

We Forget that that business that's at the front of that door, there's a human being behind that that has feelings, emotions.

Speaker C:

And whatever happens in their day to day life affects them not just for that day.

Speaker C:

They'll go home, they'll think about that, how they were treated or what they've been going through within their business.

Speaker C:

And I think this is a key factor, especially around mental health as well, which we're going to be sort of talking about and sort of pivotal pointing on our event is just making sure you're taking care of you and the people that surround you.

Speaker A:

Absolutely.

Speaker A:

And I, I'm really, really excited for what this is going to bring.

Speaker A:

And I know already, like there's a lot of people around us that are going to be involved, that are going to partner with us to be on our stages as panelists, as speakers, just on the Sunday.

Speaker A:

Like, we've got somebody who's coming.

Speaker A:

She's been on the podcast recently, actually, lady by the name of Wendy Garcas.

Speaker A:

And she, her whole philosophy around, everything she's doing in her business currently is around.

Speaker A:

She's got this whole thing called the Wisdom Bridge.

Speaker A:

And I've spoken about it a few times since we had the conversation, since she was on the podcast, because it's so, it's so important.

Speaker A:

And everything that we're doing is about that kind of is bridging that gap between the ones like us that have been in here 20 plus years and the ones that maybe have been in here 15 years but still haven't learned the things that we've learned or the ones that have just come in a year ago.

Speaker A:

And we want to be able to have that, that, that flow of information going in both directions because I'm an old dinosaur, really.

Speaker A:

And, you know, but although it's been funny though, is it this week, I've the confidence.

Speaker A:

I had a really interesting conversation with someone yesterday where they were saying about people, older people can't do tech.

Speaker A:

And I was like, yeah, okay, yeah, well, no, I've had the conversation with you, but I've also had the conversation with someone else as well who was having, who was having a tech issue with somebody who was older.

Speaker A:

And I was like, no, no, no, no, no.

Speaker A:

Because actually it's the reversal because like in the relationship with Nina, I'm the tech whiz.

Speaker C:

Yeah, you are.

Speaker A:

But in this other, this other partnership that was going on, it was the other way around.

Speaker A:

She was like, what is it with older people?

Speaker A:

They just don't get it kind of thing.

Speaker A:

And it's like, oh, there's just so much, there's so much more.

Speaker A:

So like where, you know, and this is what we've been saying, isn't it with us is like the, the strengths that we both bring to this is like, yeah, although we did have a bit of a technical glitch the other day, but that was after hours of going back over everything I'd done.

Speaker A:

It wasn't my fault.

Speaker A:

It is just a case that people need to clear their cookies and go incognito or do something.

Speaker A:

But the, the link was working.

Speaker A:

We know that there was a few people that had issues but like my, my thing is all of that admin techie stuff, I've been doing it forever and it's why I do some of the stuff that I do now have all the business visibility boostery stuff that I'm doing for people.

Speaker A:

But, but you have got such a background in sales and marketing and all that kind of side of things and going out there and helping people understand why they need to be involved, whereas that just makes me, makes my skin crawl.

Speaker A:

I don't, I don't enjoy that side of it.

Speaker A:

It's like, no, don't make me sell anything to anybody.

Speaker A:

I'm, I'm like some of the industry coaches, like worst person to ever be in a room, in a retail, in a retail course.

Speaker A:

Like, don't make me sell things.

Speaker A:

I'm so bad.

Speaker A:

Well, I'm not so bad.

Speaker A:

I can actually be really.

Speaker A:

I can actually be very successful at it.

Speaker A:

But I think it just, it, no matter how successful I am at it, it just still makes me feel uncomfortable.

Speaker A:

I don't enjoy it seem as I.

Speaker C:

Thrive in that environment.

Speaker C:

I mean, I should hope so considering that I own five businesses.

Speaker C:

I'm not obviously within the beauty industry, but it's, it gives you the diversity of running multiple businesses and I think from where I can help people that if they're wanting to open their second business or their third business and run them alongside each other, once you've got one, it's a bit like dogs.

Speaker C:

Once you've got one and then you have two, it doesn't matter whether you got two or 20, you know, but.

Speaker A:

I find two to be quite enough.

Speaker C:

Well, I've got four, so I know my four babies.

Speaker C:

But once you've got sort of one or two, you can sort of run them very parallel to each other, even if they're not exactly the same businesses.

Speaker C:

And you can do that very successfully.

Speaker C:

So I'm here to say I'll Wear that T shirt and I can offer that advice and help and support whereas people would need it.

Speaker C:

So yes, very excited to launch.

Speaker A:

We are so looking forward to this, aren't we?

Speaker A:

And it's, and we've just in actual fact as we're recording this we've just had our, our first two sales today of a variety of different, a couple of different things that we're going to be doing.

Speaker A:

But so let's just like have a quick rundown of like what, how people can attend and how people can partner.

Speaker A:

So delegates wise, what, what are people, what can people expect?

Speaker A:

Lena, you do that bit.

Speaker C:

Okay.

Speaker C:

So you can expect to come for either one day or two days.

Speaker C:

You can expect to stay over on one night or two nights and depending on whether you want to come as a delegate and just experience that as a arrive, have your lunch, sit down and network with some of your peers and hopefully make some new friends there.

Speaker C:

Or if you think you know what I want a nice relaxed business interconnecting relationship with lots of people that are going to be attending, then you can have literally anything that you want.

Speaker C:

We've tried to make it so convenient for people to choose exactly what they want and what they need for their business and we're mindful of the fact that this is going to attract people that are from either college leavers right up to sort of brand owners.

Speaker C:

So we're trying to make it where everybody can come and it is an affordable cost for everybody.

Speaker C:

You're not only going to have a delicious lunch, you can then have refreshments and interconnect with such a lot of really amazing business people there on different.

Speaker A:

Levels and I think.

Speaker A:

So we're going to guess that all refreshments are included.

Speaker A:

Your delicate rate includes all your refreshments.

Speaker A:

It does include.

Speaker A:

We've got a few different networking activities, opportunities.

Speaker A:

I don't know what we're going to call this.

Speaker A:

We've got a few things we just sort of, we're trying to line up so that we're going to have opportunities for you to kind of meet the brands.

Speaker A:

Brands to meet you, delegates to meet delegates.

Speaker A:

We're going to have like VIP options so you can have like the full on full actual full VIP deluxe upgrade is like our top level if you really want to experience everything to the highest level.

Speaker C:

Them rooms are beautiful.

Speaker A:

I know some of the rooms are lovely.

Speaker C:

They are breathtaking and that's one of the reasons why we've chose this location.

Speaker C:

It's because we don't want to be an organizer that is putting on an event just ad hoc anywhere and we're not taking into consideration the finer detail of.

Speaker C:

Of the event.

Speaker C:

And this is kind of like there's an awful lot which we haven't sort of said which we're doing which is going to be a surprise for people.

Speaker C:

So we kind of like want to have an air of mystery about what we're doing as well.

Speaker C:

But that just means that we're going to under promise and over deliver.

Speaker C:

So people that are going to be attending, they're hopefully going to be extremely blown away.

Speaker C:

I mean we're blown away with all of our ideas.

Speaker C:

I know we're doing.

Speaker A:

We are.

Speaker A:

We just keep blowing our own minds.

Speaker A:

But also I'd add as well is that there are, there are limited op.

Speaker A:

There are limited rooms, particularly on a Saturday night.

Speaker A:

We have got a limited number of rooms.

Speaker A:

It's still quite a large number of rooms but it is a little bit limited on a Saturday night and the Sunday night we've got a lot more rooms.

Speaker A:

But it doesn't mean you have to stay at our venue.

Speaker A:

Obviously our venue is going to be more costly than some other local hotels or Airbnbs and stuff like that, but do so have a look at all of our costings.

Speaker A:

We've, we have.

Speaker A:

We.

Speaker A:

Obviously this is an, an event that is a business event for us as well is we're make.

Speaker A:

We.

Speaker A:

This is going to be our business.

Speaker A:

So we are there to be selling tickets and making money.

Speaker A:

That's what this is about.

Speaker A:

Fundamentally, however, we've tried to make sure that everything has affordability to it.

Speaker A:

So everything's in pay 3.

Speaker A:

Whether you are coming to us as a one day delegate or as our top sponsor, everyone has an opportunity to pay in three and you do not have to stay on site.

Speaker A:

We aren't making that compulsory.

Speaker A:

You can go and stay the premier in about a mile away, isn't it?

Speaker A:

You could probably.

Speaker C:

It's not.

Speaker C:

Not even that.

Speaker C:

I don't think it's.

Speaker C:

And it's very accessible as well for anybody who wants to get there.

Speaker C:

So.

Speaker A:

Yeah, but you can fly into Coventry Airport.

Speaker C:

Yeah, we've got direct airport.

Speaker C:

If I got that wrong, not far.

Speaker C:

Because Coventry, you've got Birmingham Airport which is not far.

Speaker C:

If people are going to be flying in from different areas of country.

Speaker C:

So people want to come down from north and Glasgow, they probably just fly straight into Birmingham.

Speaker C:

It's very accessible.

Speaker C:

I know that Uber's run there very easily as well and local taxis, so.

Speaker C:

And if you're getting a Train up or down from wherever you're located.

Speaker C:

It's a pretty much central point.

Speaker C:

And that was one of the key factors, wasn't it?

Speaker C:

Is we wanted to make sure it was centralized so it was easily accessible for anybody who wanted to attend.

Speaker A:

This is.

Speaker A:

So you should be able to get there from the southwest.

Speaker A:

You should be able to get there from Wales, you should be able to get there from Scotland.

Speaker A:

I'm coming from Norfolk.

Speaker A:

I am driving because I'm not quite sure.

Speaker A:

I don't do trains very often.

Speaker A:

I go to London.

Speaker A:

But I'm sure you must be able to get across west on a train.

Speaker A:

But yeah, so it's accessible.

Speaker A:

But then on top of that we then have opportunities for business as well, don't we?

Speaker A:

And I know I probably don't get so many people listening to the podcast that are brand owners I would thought but we do have opportunities for brands and it's important for the delegates to realize as well that we are, we're going to have.

Speaker A:

We're just.

Speaker A:

We're trying to work out the final numbers.

Speaker A:

We think it's going to be the magic number we're working around is about 25 brands, isn't it that we can have there with showcase opportunities.

Speaker A:

Yeah, we're looking for sponsors as well.

Speaker A:

The showcases again you don't have to stay there, you can stay off site.

Speaker A:

So that makes that a super affordable as well.

Speaker A:

And if you're coming as a showcase you'll have all of your delegate like you'll basically have like all of the stuff that the delegates get.

Speaker A:

So you have all your food, drinks and everything for the days that you're there.

Speaker A:

And if you're staying over, if you're staying with us on the Sunday night then you get to come.

Speaker A:

We've got a big VIP gala dinner on the Sunday night which we're looking forward to.

Speaker A:

Food.

Speaker C:

Yeah, it's a bit fancy, isn't it?

Speaker C:

And there's a couple of extra little special things that were organized.

Speaker C:

Yes, that which is quite exciting.

Speaker A:

Yeah.

Speaker A:

So there's so much for everybody to experience and we've got on the Monday we're just.

Speaker A:

So we're just organizing how we're going to do it but we want to do a couple of well being activities.

Speaker A:

So we might have some qigong or some Pilates or some other mindful activities and stuff like that as well.

Speaker A:

With a number of delegates we the a number of seats that we have.

Speaker A:

We've got to work out how some of that mindful has some of that well being Practice can happen but we're, we're going to be looking at doing some like some seated opportunities and stuff, aren't we?

Speaker A:

I think is what we working towards.

Speaker C:

Yeah.

Speaker A:

And.

Speaker A:

And it isn't.

Speaker A:

It's all stuff that you can take back to your clients as well.

Speaker A:

So it's going to be amazing if you, if you know, if you learn something in like a well, in a well being moment that we provide you, you can take that back to help yourself and to help your.

Speaker A:

Yeah.

Speaker A:

To help your clients as well.

Speaker A:

It's just like we.

Speaker A:

You're gonna go away mind blown.

Speaker A:

Definitely.

Speaker C:

And hopefully refreshed as well.

Speaker C:

I mean with the way that we're sort of separating the days out and the reason why we've done it over a two day event is for the simple fact is we want the people that are coming to be refreshed and revived with their business but also refreshed and revived on a personal level.

Speaker C:

So this is the reason why we're.

Speaker C:

I'd say we're cramming quite a lot into those two days in all honesty but we've spread it out to such a way that you get value as well as.

Speaker C:

Whereas I've been to other business networking events before and other conferences and all of those things amalgamated together in between.

Speaker C:

And I've sometimes walked away from these events where I think I really wish I just had a few more minutes to talk to that brand or talk to that delegate or if I could.

Speaker C:

Oh, I forgot to get that person's details because I think that they'll be valuable to my business.

Speaker C:

Whereas the way that we're structuring this, we're doing it so you're able to know every person in that room, who they are, what they're about and how they can help you levitate your brand, your business or where you want to be in the future.

Speaker A:

Yeah.

Speaker A:

Is it's going to be exciting.

Speaker A:

So I think probably, I think we kind of covered everything, haven't we?

Speaker A:

I think we have, I think we have but basically tickets are available like tickets and packages are now available.

Speaker A:

As I say they range from.

Speaker A:

I think the.

Speaker A:

At the moment our cheapest or our most affordable in is 119 pound.

Speaker A:

If you want to come just one day, it's a delegate and they go.

Speaker A:

And they do go up to several hundred pounds depending on how many nights you want to stay, what level of stay you want to have and how.

Speaker A:

How in depth you want to go into.

Speaker A:

Into what we're offering.

Speaker A:

So we.

Speaker A:

Yeah, we're Kind of hoping we've covered everybody's budgets.

Speaker A:

We know it is gonna be right for everybody, but we want you there.

Speaker A:

If you are a business owner, a solo pro, someone that's making decisions within their business and what they're doing, or you want to grow into a business, this is going to be the place for you to come and.

Speaker A:

And have an amazing couple of days.

Speaker C:

People joining the industry as well.

Speaker C:

I mean, obviously we're speaking with people that are sort of deciding if this is a career path that they want to go down as well.

Speaker C:

So if anybody's interested in this industry, they want to sort of see what it entails and sort of like start fresh from the start of where they should be, then this is the perfect event for those as well.

Speaker A:

Yeah, I think it isn't.

Speaker A:

It's just helping people understand what it takes to be in this industry and whether you're in it or coming into it, Been in it forever.

Speaker A:

And I think some of it as well is that, you know, we know from all the conversations that we have with our peers is that when we go to industry events now, most of us go to network and to be with our friends and to chat and to catch up and.

Speaker A:

And just to sort of like, you know, to absorb that level of information everybody else has got.

Speaker A:

And this event kind of facilitates that exchange of information.

Speaker A:

It is an exchange of information.

Speaker C:

And also to have a really nice stay in a really luxurious hotel or if you.

Speaker A:

Or if you don't want to do that or We've run out.

Speaker A:

Because the thing is.

Speaker A:

Yeah, if.

Speaker A:

If our packages in our tickets sell like we would like them to, very soon, we aren't gonna have any hotel space left.

Speaker A:

So.

Speaker A:

Yeah.

Speaker A:

Because it is limited, sadly, we can't take over the whole hotel.

Speaker C:

We wish if we could, we would.

Speaker A:

If we could, but we can't.

Speaker A:

Yes.

Speaker A:

This is the most availability we could get at.

Speaker A:

Yeah.

Speaker A:

For this still this year.

Speaker A:

So.

Speaker A:

But next, who knows, next year we could just take over the whole hotel.

Speaker A:

Yeah.

Speaker A:

And then.

Speaker A:

Yeah, we're just gonna see where this goes.

Speaker A:

But if you.

Speaker A:

But do.

Speaker A:

Don't forget, if you don't.

Speaker A:

If you don't want to start the hotel or you can't stay at the hotel, it's out of your budget.

Speaker A:

There is a premiere in.

Speaker A:

There will be airbnbs locally where you can sort of like get a group of you together and all stay locally and just chip in for your Ubers to come in every day, much like you do when you go to a trade show.

Speaker A:

You know, it's no different.

Speaker A:

It's just like, you know, you've just got to make it work for you.

Speaker A:

Anyway, that's enough of that, I think, Nina.

Speaker A:

And we know we've now both got to go, we got to go off and have a conversation about a load of stuff.

Speaker A:

So let's just, just wind this up now and say thank you very much to everyone for listening.

Speaker A:

Yeah, thank you very much, Nina, for coming on.

Speaker A:

And if you don't know Nina already, do, go and follow her.

Speaker A:

She's Nina Louise Atfield on Facebook and has luster, lash and lashphoria.

Speaker A:

So go find her.

Speaker A:

She's easy to find.

Speaker A:

You can Google quite easily, I'm sure.

Speaker A:

Yeah, thanks ever as much and well, we'll be speaking again in a moment.

Speaker A:

Well, I hope you found that of interest and I hope that if you want to buy some tickets, I'm going to put all the details in the show notes as always and when this goes on to all the socials, I'll put the links in there for the website.

Speaker A:

So if you do want to join us, as we were saying on there, we have got fairly limited rooms in the hotel on the Saturday night.

Speaker A:

We've got much more availability for the Sunday night.

Speaker A:

So if you want to travel up on the Sunday, do the Sunday night and go home on this on the Monday, then that's, that's fine.

Speaker A:

And all of the details on the website, don't forget there's delegate only tickets that you can get that are either on a.

Speaker A:

We're doing also didn't mention on the podcast, I don't think is that we are doing pay on three on everything, but we are also we've got an early bird offer running that was going to run through to 30 June and up until that point there is going to be.

Speaker A:

There's a discount on every ticket and every package for all delegates and I hope you take advantage of that because it's not a huge saving.

Speaker A:

We.

Speaker A:

Because we've tried to keep this, all the pricing on this so that we give you the best affordability and the best value for what it is that you're going to get.

Speaker A:

If you have got any questions, please don't hesitate to get in touch with me or Nina because there is there, there's always going to be questions because people aren't going to understand how we've written something.

Speaker A:

So please do just reach out to one of us either on our socials or on WhatsApp if you have our private numbers or just send us an email Email currently at the time of this going out is salonbusinessconnect gmail.com we are just in the process of getting our full website set up so then we'll have proper domain emails.

Speaker A:

But that's going to be coming in the next couple of weeks.

Speaker A:

So for now any queries direct them to salonbusiness connectmail.com follow us on Facebook Southern Business Connect on Instagram Salon Underscore Business Underscore Connect and yeah, and you'll also find us on LinkedIn too.

Speaker A:

So go follow us, go find us and I will see you there.

Speaker A:

Hopefully this is going to be an event like nothing else and we are so passionate about bringing it to industry and bringing it to you as the professionals that you all are and owners that you all are.

Speaker A:

So tata for now and I'll see you next time.

Speaker A:

Bye for now.

Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker B:

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Speaker A:

Great ones thank you for listening to inspiring Salon professionals.

Speaker A:

If you've enjoyed the podcast, please do subscribe, leave a review and don't forget, share with your fellow industry professionals and other business owners that you think may enjoy the show.

Speaker A:

Links and further information can be found on the Show Notes or on my website, www.sue-davies.com.

Speaker A:

all links and further information can be found in the Show Notes and there's also now the option to support the podcast through Buy Me a Coffee.

Speaker A:

The links for that you can find in the Show Notes.

Speaker A:

Thanks for listening.

Speaker A:

See you next time.

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The Inspiring Salon Professionals podcast is hosted by me, Sue Davies, and is produced from start to finish by just me. I love recording the episodes and bringing you current salon industry thoughts, guidance an expert interviews. To help the podcast stay online your contributions are warmly welcomed.
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About the Podcast

Inspiring Salon Professionals
The Podcast to Help Salon Professionals Grow Careers & Businesses
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams.

Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client welcoming space. Some of the areas the podcast will cover are: * Career Development * Mindset * Recruitment and Job Hunting * Inspirational Stories from Experienced Salon Professionals & Owners * Sales & Marketing * Client Experience * Building a Brand * Salon Development * Designing your Workspace * How to Start a Salon Business The podcast covers subjects from the beginning of your career to becoming an award winning business owner and everything in between. Sue Davies is an award winning salon owner and industry professional who has been in the salon industry for 20 plus years and has qualifications in nails, beauty, holistic therapies and the mind changing Control System, as well as an educator and assessor. She has gone from a home/mobile worker to self employed salon based, back home to a purpose built salon cabin and onto salon and academy ownership. Since 2005 Sue has held a few other roles along the way in trade association management, national nail competition management, judging internationally and nationally for practical nail competitions and business categories within the Scratch Stars awards system. Sue has spoken at Professional Beauty events on career development and the journey from mobile/home salon to salon owner and how to make the leap. Between 2020 and 2022 Sue was a co-founder and Deputy Chair of The Federation of Nail Professionals. In 2022 she sold her successful and award winning salon, Gorgeous Nail & Beauty Emporium in Bexley, Kent so she can take new directions within the industry.

In 2023 Sue became co-creator and founder of Salon Education Journal, as Editorial Director. SEJ was an innovative and collaborative education publication with a heavy lean into creating successful salon businesses and academies which was part of a business partnership that has now disbanded.

Sue's current business is Inspiring Business Excellence, of which the ISP podcast is part, which offers business mentoring, client journey/experience guidance and audits as well as helping business owners impactfully address their limiting beliefs with the Control System to make rapid change in confidence, anxiety, overwhelm, and many other mindset challenges. Find out more at www.sue-davies.com.

From time to time there may be the odd explicit word used although generally this should not occur.
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Sue Davies